Date September 29th 2011

Social Media By: Megan LaFrance & Shay

Hickson

Hey Meg, check this ad out !

Hey Shay

How Would You Use Social Media To Advertise?

✤ Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites, benefiting from the users demographic information and targets their ads appropriately.

✤ Facebook, Twitter, MySpace and numerous dating sites are all form of Online Advertising.

HOW TO USE SOCIAL MEDIA

✤ To use Social Media you first need to determine who your target audience is, and what would be the best channel to reach them.

✤ For example: If we were to want to sell Bench or Lulu Lemon we would use Facebook, e-mail or text messaging to reach this demographic.

http://www.youtube.com/watch?v=ug-vjWEKBGg

Can You Believe It ?!✤ Social media is now reaching more people than ever and

being used by huge percentages of people.

✤ 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn.

✤ The number of people 65 and older using social networking sites grew 100 percent between April 2009 and May 2010, jumping from 13 percent to 26 percent. The fastest growing demographic? The 74-plus group

Disadvantages of Social Media

✤ Facebook’s revenue cost this year alone, 550 Million dollars.

✤ A big part of this revenue is cost-per-click advertising from small self-serve advertisers.

✤ Facebook is tracking more clicks than what is actually being clicked as per Tracking 202

Direct and Indirect Advertising

✤ Direct Advertising that is based on your network of friends is the most effective way of social network advertising

✤ Advertising placed on your social networking sight is more traditional but less effective because you are less likely to notice it.

http://www.youtube.com/watch?v=SepXOv4WL30

Work Cited

✤ http://www.youtube.com/watch?v=ug-vjWEKBGg

✤ http://www.youtube.com/watch?v=SepXOv4WL30

✤ www.techcrunch.com

✤ www.google.ca/socialmedia

✤ www.seniorsworldcronicle.com