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HMDS 101 Social Media Marketing Cody Dieni

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Page 1: Social Media PP

HMDS 101

Social Media MarketingCody Dieni

Page 2: Social Media PP

Why is Social Media Marketing so important???

Due to the huge role that it plays in facilitating interaction between people, social media has become a potent marketing tool that lets you communicate with existing and potential users. This is the reason many businesses are shifting their marketing budgets away from traditional marketing alternatives to social media and search engine marketing. This Buzzle article explains why it is important for a marketer to tap into the power of social networking.

Read more at Buzzle: http://www.buzzle.com/articles/why-social-media-is-important-for-marketing.html

Page 3: Social Media PP

STATISTICS• Social Media Growth Statistics:• •YouTube is the second largest search engine on the web• •50% of YouTube’s 300 millions users visit at least once a week • •Facebook usage is up 40% since last year • •2.5 billions photos are uploaded to @facebook each month • •96% of 18-35 year olds are on a social network• •15% of bloggers spend 10 hours or more each week blogging • •25% of search results for the World’s Top 20 largest brands are links to user-generated content • •78% of consumers trust peer recommendations • •1 in 5 americans age 18-35 use @twitter • •Twitter is adding 300,000 users a day

http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

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Different types of social media:1. Facebook2. Twitter3. LinkedIn4. Google+5. Pinterest6. Tumblr7. Flickr8. VK9. Instagram10. DeviantArt

Global traffic is a great means of establishing who the big boys are in social media. Although there are many aspects to a site that make it popular, traffic numbers do not lie. That being said, each platform promotes a different and unique experience for the user and thus many people find one more preferable to the other.

http://www.toptensocialmedia.com/social-media-business/top-ten-social-media-sites/