social media ppt
TRANSCRIPT
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Social Media 101
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Simply put…
Social media is an interactive way of sharing information on the web.
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Types of Social Media Social Networking Professional
Networking Social Book
Marking Social News Blogs Microblogs
Photo Sharing Video Sharing File Sharing RSS Feeds Forums Wikis
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Social Networking Sites
Uses: Connect to other people Share information such as videos,
photos, news stories, etc. Examples:
Facebook MySpace
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103 million users Gender:
55% female 45% male
Age: 18-24= 25% 25-34 =25% 35-54= 29% 21% are below 18
and above 54
Capabilities: Connecting with
peers Posting on “walls” Sharing photos Sharing video Blogging (notes) Messaging and
Chatting Sharing interests Different Applications
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Typical Facebook home page
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Typical Facebook page
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AAA Facebook (national)
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AAA Facebook Page Screen Shots
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AAA Facebook Page Screen Shots
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Forums/Discussion Boards
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Forums/Discussion Boards
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Professional Networking Sites
Uses: Connect with people in the professional
world Upload a virtual resume E-mail Give/receive recommendations
Examples: LinkedIn Plaxo
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Number of Users: 75,000,000 Demographics:
Average Age: 43 Users in Upper Management
Positions: 32% Men: 45% Women: 46%
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Social Bookmarking
Uses: “bookmark” links to share with other
internet users Examples:
Digg Delicious Yahoo Buzz Google Reader
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13.5 million users per month
Gender: 50% female 50% male
Age: <18= 12% 18-34= 39% 35-49= 30% ≥50= 19%
Capabilities: Share cool links
with friends/other online users
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RSS Feeds Uses:
Track changes in websites you visit often Examples:
Google Reader Some web browsers RSS Owl Shrook NewsFire Feed Demon
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In use since September, 2007 Gender:
58% female 42% male
Age: <18= 20% 18-34= 36% 35-49= 26% ≥50= 18%
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On Your Screen
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Blogs – “isn’t everything news to somebody?” Over 400 million “active” blog Uses:
Share interests and “news” Post pictures, videos, etc.
Examples: Blogger WordPress ProBlogger Type Pad
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About 600 million blog “users”
Gender: 49% female 51% male
Age: <18= 8% 18-34= 41% 35-49= 31% ≥50= 20%
Capabilities: Give ordinary
people the opportunity to post news
Citizen journalism Sharing photos Sharing video Comments
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On Your Screen
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Microblogs
Uses: Short snippets of information Similar to a Facebook “status”
Examples: Twitter Tumblr
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50 million tweets per day
Gender: 55% female 45% male
Age: <18= 18% 18-34= 45% 35-49= 24% ≥50= 14%
Capabilities: Post “short” news
snippets 140 character limit per
post Citizen journalism Sharing photos, video,
links, news “follow” celebrities “re-tweet” Direct tweeting
capabilities
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2.4 million accounts Gender:
50% female 50% male
Age: <18= 17% 18-34= 38% 35-49= 31% ≥50= 15%
Capabilities: Post “short” news
snippets Citizen journalism Share interests Posting photos,
video, links
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Information Sharing Types of
Information: Video Photos Files
Examples: YouTube iMemories Flickr Photobucket Slideshare Scribd Issuu
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Other Types of Social Media and Social Media Plug-ins Wikis
Wikipedia.com Wikispaces.com
Forums Answers.yahoo.com
Podcasts Apple.com (iTunes)
Mini URL’s Tiny.cc Bit.ly
Buttons/Icons Facebook “like” Connect to other sites
Applications Farmville Events
Templates Personalize your space
Gadgets Slide shows Search bars
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And finally…
The best way to learn about social media is to USE IT!!
Make yourself Facebook and Twitter accounts. Start a blog.
Play with the different sites while you have a free minute (or while procrastinating). Hey, it works for college students!
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Great “Social Media 101” resources (and PR tools) http://www.interactiveinsightsgroup.com/blog1/
socialmediabeginnersguide/social-media-tools-101/
http://www.pr-squared.com/ http://traffikd.com/social-media-websites/ http://onbloggingwell.com/23-types-of-social-
media-sites/http://www.cybermarkintl.com/seo-blog/the-types-of-social-media/
http://socialmediaroadtrip.com/ http://tradesmeninsights.com/2009/08/26/social-
media-who-uses-it-and-why/
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Resources Blogger.com digg.com facebook.com http://advertising.linkedin.com/audience/ http://kevinmcintosh.com/social-media-marketing/different-types-of-social-media http://www.cyberjournalist.net/news/003674.ph http://www.ehow.com/how_4473422_use-professional-networking-websites.html http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-
tools-101/ http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-
2010-145-growth-in-1-year/ http://www.quantcast.com/ linkedin.com Reader.google.com Tumblr.com Twitter.com