social media presence and policy
DESCRIPTION
This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011TRANSCRIPT
Host/Moderator: LaDonna Coy with Emily Dieringer, Winnebago Co. Public Health Sara Mader, Madison Dane Co. Public Health
Annie Allen, Sauk County Public Health
#WSPC2011
Wisconsin State PrevenDon Conference June 14-‐16, 2011
Social Media
LaDonna Coy, MHR, CPS, CDLA!
#Hashtag
#WSPC2011 h0p://search.twi0er.com
Learning ObjecDves
• Define “presence” in Social Media • Deciding “to post or not to post” • Share stories and examples • IdenDfy a set of tools to help you define your social media guidelines or policy
Networked Expertise
Knowledge gets shared throughout Networks
RelaDonships …
… make media social!
Like “Friend” Follow!
Share
Update !
Tweet �Digg
Text
Comment
Social Media Tools
CommenDng
Sharing
Establish Your Presence by …
Napkins & Cards
Emily Dieringer Winnebago Co. Public Health
re:TH!NK’s Social Media
re:TH!NK’s Social Media
re:TH!NK’s Social Media
WCHD Social Media
WCHD Social Media
Tracking Social Media
Organizing Social Media
Sara Mader, Madison Dane Co.
Public Health
Facebook Profile Page
Facebook Info Page
Annie Allen RN, PHN Sauk County Health Department
Where To Get Content? Websites YouTube Twi0er Facebook News Coworkers Community Events Department Events
Be Aware of what You Post
Dealing With NegaDvity
5 Reasons to have a Social Media Policy
1. Establish Clear Guidelines
2. IdenDfy Standard Responses
3. Have a Consistent, Coordinated Presence
4. Protect
ReputaUon (yours & organizaUons)
Staff Ume
Data
Equipment
5. Have a plan in place for crisis situaDons
Knowledge is shared …
And change happens Through our Networks
Amplified as we …
…make media social!
Like “Friend” Follow!
Share
Update !
Tweet �Digg
Text
Comment
Social media [is] …a rapidly evolving culture, and a fundamental shi: in communica;ons, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era.
-‐-‐Lisa Colton, Darim
References & Resources • All materials and links from today’s workshop
h0p://technologyinprevenUon.wikispaces.com/wspc2011 • Red Cross Social Media Strategy Handbook
h0p://sites.google.com/site/wharman/social-‐media-‐strategy-‐handbook
• Mayo Clinic Policy • h0p://sharing.mayoclinic.org/guidelines/for-‐mayo-‐clinic-‐
employees/ • Policy Tool for Social Media • h0p://socialmedia.policytool.net/ • CDC Social Media Tools, Guidelines and Best PracUces
h0p://www.cdc.gov/SocialMedia/Tools/guidelines/index.html
References & Resources • Social Media Guidelines by Socialfish
h0p://www.socialfish.org/2009/10/drabing-‐socmed-‐guidelines.html
• NTEN Tips for wriUng your first social media policy h0p://www.nten.org/blog/2010/02/17/Ups-‐wriUng-‐your-‐first-‐social-‐media-‐policy
Photo CitaDons All Photos from Istockphoto.com or Shu0erstock.com
This presentaUon is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate a0ribuUon is given and your resulUng product is made available under this same license. The license prohibits using this presentaUon for commercial purposes. A list of citaUons and links is included for your reference and use. Please cite all creaUve commons photos to the original source. Suggested A0ribuUon: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State PrevenUon Conference, June 14-‐16, 2011.