social media presence and policy

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Host/Moderator: LaDonna Coy with Emily Dieringer, Winnebago Co. Public Health Sara Mader, Madison Dane Co. Public Health Annie Allen, Sauk County Public Health #WSPC2011 Wisconsin State PrevenDon Conference June 1416, 2011 Social Media

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This slide desk is from a collaborative workshop with Emily Dieringer-Winnebago Co. Health Dept; Sara Mader, Madison Dane Co Health Dept and Annie Allen Sauk Co Health Dept. #wspc2011 More information at http://technologyinprevention.wikispaces.com/wspc2011

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Page 1: Social Media Presence and Policy

Host/Moderator:  LaDonna  Coy  with  Emily  Dieringer,  Winnebago  Co.  Public  Health  Sara  Mader,  Madison  Dane  Co.  Public  Health  

Annie  Allen,  Sauk  County  Public  Health    

#WSPC2011  

Wisconsin    State  PrevenDon  Conference  June  14-­‐16,  2011  

Social  Media  

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LaDonna Coy, MHR, CPS, CDLA!

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#Hashtag  

#WSPC2011  h0p://search.twi0er.com    

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Learning  ObjecDves  

• Define  “presence”  in  Social  Media  • Deciding  “to  post  or  not  to  post”  •  Share  stories  and  examples    •  IdenDfy  a  set  of  tools  to  help  you  define  your  social  media  guidelines  or  policy  

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Networked Expertise

Knowledge gets shared throughout Networks

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RelaDonships  …  

…  make  media  social!  

Like “Friend” Follow!

Share

Update !

Tweet �Digg  

Text

Comment  

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Social  Media  Tools  

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CommenDng  

Sharing  

Establish  Your  Presence  by  …  

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Napkins  &  Cards  

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Emily  Dieringer    Winnebago  Co.  Public  Health  

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re:TH!NK’s  Social  Media  

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re:TH!NK’s  Social  Media  

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re:TH!NK’s  Social  Media  

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WCHD  Social  Media  

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WCHD  Social  Media  

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Tracking  Social  Media  

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Organizing  Social  Media  

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Sara  Mader,    Madison  Dane  Co.    

Public  Health    

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Facebook  Profile  Page  

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Facebook  Info  Page  

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Annie  Allen  RN,  PHN  Sauk  County  Health  Department  

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Where    To  Get  Content?  Websites  YouTube  Twi0er  Facebook  News  Coworkers  Community  Events  Department  Events    

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Be  Aware  of    what  You  Post  

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Dealing  With  NegaDvity  

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5  Reasons  to  have  a  Social    Media  Policy  

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1.  Establish  Clear  Guidelines  

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2.  IdenDfy  Standard  Responses  

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3.  Have  a  Consistent,  Coordinated  Presence  

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4.  Protect      

ReputaUon  (yours  &  organizaUons)  

Staff  Ume  

Data  

Equipment  

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5.    Have  a  plan    in  place  for  crisis  situaDons  

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Knowledge  is  shared  …  

And change happens Through our Networks

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Amplified  as  we  …  

…make  media  social!  

Like “Friend” Follow!

Share

Update !

Tweet �Digg  

Text

Comment  

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Social  media  [is]  …a  rapidly  evolving  culture,  and  a  fundamental  shi:  in  communica;ons,  community  building  and  decision  making.      To  succeed  in  the  21st  century,  you  need  to  know  what  this  is  all  about,  and  how  you  can  align  your  work  in  this  new  era.    

 -­‐-­‐Lisa  Colton,  Darim    

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References  &  Resources  •  All  materials  and  links  from  today’s  workshop  

h0p://technologyinprevenUon.wikispaces.com/wspc2011  •  Red  Cross  Social  Media  Strategy  Handbook  

h0p://sites.google.com/site/wharman/social-­‐media-­‐strategy-­‐handbook    

•  Mayo  Clinic  Policy  •  h0p://sharing.mayoclinic.org/guidelines/for-­‐mayo-­‐clinic-­‐

employees/  •  Policy  Tool  for  Social  Media  •  h0p://socialmedia.policytool.net/  •  CDC  Social  Media  Tools,  Guidelines  and  Best  PracUces  

h0p://www.cdc.gov/SocialMedia/Tools/guidelines/index.html      

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References  &  Resources  •   Social  Media  Guidelines  by  Socialfish  

h0p://www.socialfish.org/2009/10/drabing-­‐socmed-­‐guidelines.html  

•  NTEN  Tips  for  wriUng  your  first  social  media  policy  h0p://www.nten.org/blog/2010/02/17/Ups-­‐wriUng-­‐your-­‐first-­‐social-­‐media-­‐policy  

Photo  CitaDons  All  Photos  from  Istockphoto.com  or  Shu0erstock.com  

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This  presentaUon  is  licensed  under  CREATIVE  COMMONS.  This  means  you  can  use  it,  or  parts  thereof,  as  long  as  appropriate  a0ribuUon  is  given  and  your  resulUng  product  is  made  available  under  this  same  license.    The  license  prohibits  using  this  presentaUon  for  commercial  purposes.  A  list  of  citaUons  and  links  is  included  for  your  reference  and  use.  Please  cite  all  creaUve  commons  photos  to  the  original  source.            Suggested  A0ribuUon:    Source:  LaDonna  Coy,  MHR,  CPS,  CDLA  with  Learning  Chi,  Inc.  with  Emily  Dieringer,  Winnebago  Co.  Public  Health;  Sara  Mader,  Madison  Dane  Co.  Public  Health;  Annie  Allen,  Sauk  County  Public  Health;    for  the  Wisconsin  State  PrevenUon  Conference,  June  14-­‐16,  2011.