social media presence monitoring
DESCRIPTION
Outlines the framework necessary to measure, grow, and transact using social media marketing. Measure your brand's social media presence and compare with competitors. Grow a targeted audience and turn casual visitors into enthusiasts. Transact, convert, profit.TRANSCRIPT
Join the Crowd
Paden Noble Social Media Measurement and Optimization Specialists
Do and be more online while spending less with Paden Noble
“The only man who behaved sensibly was my tailor; he took my measurements anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me.” - George Bernard Shaw
What people said, isn’t what they’re saying. Hundreds of millions of conversations are taking place online. They are continually evolving conversations about your industry, your company, your brand. Paden Noble provides you with the tools, strategies, and content to measure the impact of these conversations, grow your targeted web traffic, and maintain a loyal community that visits your site frequently.
We accomplish these tasks through three lines of products and services: Audience Measure, Audience Builder, and Pachinko.
We’ll monitor your web traffic and brand reputation, locate your ideal consumers, dissect your competition, and use that information to create and implement a strategy to grow a loyal community of brand enthusiasts.
Measure, Grow, Transact
While the avalanche of news about social media can be overwhelming, there is no mistaking its power to potentially
reinvigorate a company and its brand.
• Jeep - encourages owners to share information in Flickr, Facebook and MySpace. Over 97,000 fans now on Facebook. • Southwest - employees connect directly with customers through “Nuts About Southwest” blog.
• Cisco - blogs called “The Platform” invite customers to join conversation. • Dell - hosts a “virtual island” to better connect with customers globally.
• Ford - social media guru Scott Monty, social media press releases, photos in Flickr, total accessibility through Twitter.
• McDonald’s - features blog showcasing contributions to social responsibility.
www.PadenNoble.com - [email protected] - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
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Paden Noble Offerings 1. Audience Measure provides internet technology and reports allowing your organization to:
• Measure and characterize the activity on your website, or internet store front.
• Locate your community on the web. Determine what’s being said about your firm, and products. Our natural language processor gives REAL sentiment, not just counts negative vs. positive words.
• Identify the 5 people or institutions within your community who exert the greatest influence on your products and brand.
2. Audience Builder is designed to grow your relevant internet traffic by 25% or more, through measurement, analysis, and technology and implementation strategy.
3. Transact leads your community to your internet store front – and keeps them coming back – through framework, content, technology and implementation strategy. Our technology helps your company interact so you can answer questions and integrate the audience into product R&D.
www.PadenNoble.com - [email protected] - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
973-486-0207
www.PadenNoble.com
Find case studies, helpful articles, testimonials, and other useful information on our site.
Free Offer
At no cost to you, we’ll analyze your website’s effectiveness, grade your brand’s reputation, and suggest three actions to build your audience.
Our Pledge
Provide social media measurement, marketing, and optimization software and consulting to help our clients manage and enhance their Internet presence.