social media presence where we advertise and list events our …€¦ · lauren groff fates and...

2
Classic Lines is Pittsburgh’s largest general purpose independent bookstore. On our own and with our partners we do over 50 author events per year. Our current plan is to increase the number of events to 75 per year. The events range in audience size from 20 to 1,700 attendees. In the past 12 months 35 events were ticketed. 12 of the 35 events were book and ticket bundles. Classic Lines is a NYT reporting store. Classic Lines is located in the Squirrel Hill neighbor- hood of Pittsburgh. We are approximately 25 miles from Pittsburgh International Airport, with easy access to the Amtrak station and the PA Turnpike. We are happy to assist in making transportation and accommodation arrangements. Approximately 36,000 residents live within 3 miles of Classic Lines 43% of Squirrel Hill residents have a graduate or professional degree. Household income is $100,000 or more in 25% of the homes in Squirrel Hill. Children reside in 40% of Squirrel Hill households. In the past 30 days (as of 3/10/17) Classic Lines has served 662 customers (55% new, 45% returning). Customers purchased 1,400 items. Sales are up 23% in 2017. Where we advertise and list events Shady Ave. Squirrel Hill Magazine Pittsburgh City Paper Littsburgh Pittsburgh Post Gazette Facebook,Yelp, Instagram, Twitter and Snapchat Carnegie Library of Pittsburgh Carnegie Mellon University The Ellis School Family Hospice of Western PA Jewish Council on Aging Social Media Presence Our Partners Pittsburgh Arts & Lectures Pittsburgh City Theater Uncover Squirrel Hill Winchester Thurston School Women’s Press Club of Pittsburgh

Upload: others

Post on 08-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Social Media Presence Where we advertise and list events Our …€¦ · Lauren Groff Fates and Furies: A Novel 2/20/17 Riverhead 87 Roxane Gay Difficult Women 3/5/17 Grove Press

Classic Lines is Pittsburgh’s largest general purpose independent bookstore. On our own and with our partners we do over 50 author events per year. Our current plan is to increase the number of events to 75 per year. The events range in audience size from 20 to 1,700 attendees. In the past 12 months 35 events were ticketed. 12 of the 35 events were book and ticket bundles. Classic Lines is a NYT reporting store.

Classic Lines is located in the Squirrel Hill neighbor-hood of Pittsburgh. We are approximately 25 miles from Pittsburgh International Airport, with easy access to the Amtrak station and the PA Turnpike. We are happy to assist in making transportation and accommodation arrangements.

Approximately 36,000 residents live within 3 miles of Classic Lines

43% of Squirrel Hill residents have a graduate or professional degree.

Household income is $100,000 or more in 25% of the homes in Squirrel Hill.

Children reside in 40% of Squirrel Hill households.

In the past 30 days (as of 3/10/17) Classic Lines has served 662 customers (55% new, 45% returning). Customers purchased 1,400 items. Sales are up 23% in 2017.

Where we advertise and list eventsShady Ave.Squirrel Hill Magazine Pittsburgh City Paper

LittsburghPittsburgh Post Gazette

Facebook, Yelp, Instagram, Twitter and Snapchat

Carnegie Library of PittsburghCarnegie Mellon UniversityThe Ellis SchoolFamily Hospice of Western PAJewish Council on Aging

Social Media Presence

Our PartnersPittsburgh Arts & LecturesPittsburgh City TheaterUncover Squirrel HillWinchester Thurston SchoolWomen’s Press Club of Pittsburgh

Page 2: Social Media Presence Where we advertise and list events Our …€¦ · Lauren Groff Fates and Furies: A Novel 2/20/17 Riverhead 87 Roxane Gay Difficult Women 3/5/17 Grove Press

We have become the “go to” bookstore for events throughout the city. We receive 2 to 3 requests per month from new organizations to sell books at their events.

For every author event, in addition to the newest title, we sell a full range of backlist titles. At events where the audience size is over 1,000 we create a Pop-Up store where we offer over 75 to 100 related and previous event titles. Starting in the fall of 2017 we plan to set aside 20% of the Pop-Up store space to feature other new titles from the author’s publisher.

Author Publisher Date Location Copies

Beth Kisseliff Macmillan 2/11/16 Jewish Community Center 46

Jonathan Auxier Abrams 4/3/16 in-store 91

Sara Shepherd HarperCollins 4/7/16 Carnegie Library of Pittsburgh 26

Theresa Brown Algonquin 5/15/16 in-store 49

Jeffrey Toobin Penguin Random House 8/8/16 Duquesne Club 65*

Matthew Desmond Penguin Random House 8/14/16 East Liberty Presbyterian Church 235*

Jennifer Arnold Simon & Schuster 11/10/16 Rodef Shalom Temple 64

Michael Krasny Harper 11/12/16 Private Party 30

Georgia Lupi Chronicle 11/12/16 Carnegie Museum of Art Theater 51

Bryan Cranston Simon & Schuster 11/20/16 City Theatre 307*

With Our Partner Pittsburgh Arts & Lectures at Carnegie Music and Lecture Halls

Hana Yanagihara A Little Life 4/1/16 Doubleday 181*

Judy Blume In the Unlikely Event 5/3/16 Vintage 633*

David SibleySibley Field Guide to Birds of Eastern North America 7/14/16 Knopf 488*

Mary-Louise Parker Dear Mr. You 7/27/16 Scribner 301*

Patti Smith M Train 8/23/16 Vintage 1731*

Candice Millard Hero of the Empire 9/21/16 Doubleday 274*

Siddhartha Mukherjee Gene: An Intimate History 9/26/16 Scribner 101

Ann Patchett Commonwealth 10/7/16 Harper 502*

Alan Cumming You Gotta Get Bigger Dreams 10/14/16 Rizzoli 241*

Colson Whitehead Underground Railroad: A Novel 10/24/16 Doubleday 668*

Alice Hoffman Faithful: A Novel 11/1/16 Simon & Schuster 73

Diane Rehm On My Own 11/14/16 Knopf 558*

Helen Macdonald H Is for Hawk 1/30/17 Grove Press 99

Lauren Groff Fates and Furies: A Novel 2/20/17 Riverhead 87

Roxane Gay Difficult Women 3/5/17 Grove Press 142

*Book Bundle

Dan Iddings,Owner412-977-6499 (c)[email protected]

Laurie Stephens, Marketing/Event Planning 985-687-3560 (c) [email protected]

Pop-Up store in the Carnegie Music Hall lobby.photo credit: Renee Rosensteel

Classic Lines5825 Forbes Ave.Pittsburgh, PA 15217412-422-2220