social media presentation

SOCIAL MEDIA

HOW IT CAN HELP YOU GENERATE LEADS & SALES FOR YOUR

BUSINESS

Copyright © SocialConnect 2011


WHAT IS SOCIAL MEDIA

This is media based on conversation and interaction between people and organizations online. Media referring to digital words, sounds and pictures, which are typically shared via the Internet.

Digital tools that permit people and organizations to interact freely with low (or no) barriers to entering a conversation.


TYPES OF SOCIAL MEDIA

There are 6 different types of Social Media:

Collaborative Projects (Wikipedia)Blogs & Micro-blogs (Wordpress/Twitter)Content Communities (YouTube)Social Networking Sites (Facebook/LinkedIn)Virtual Social Worlds (Social Life)Virtual Game Worlds (World of Warcraft)


WHAT CAN SOCIAL MEDIA OFFER

Increased brand awareness at minimal cost.Social interaction with clients, customers and

prospects.Real-time feedback and product/service

improvement opportunities.Target your specific audience with a click of the

button. Website/blog traffic and lead generation.Reduction in marketing costs and overall

expenditure. Improved search engine ranking.


WHY USE SOCIAL MEDIA

Let’s look at some Statistics:

There are 900 million users on Facebook, almost 5 million in South Africa.

Twitter has 500 million users and around 1.1 million in South Africa.

LinkedIn has 120 million users world wide and about 1.6 million in South Africa

Globally, 100 million people use YouTube.There are over 156 million blogs on the Internet.

*Statistics as of April 2011


THE BIG 5 SOCIAL MEDIA TOOLS

Social Meida Tools

Social Networking

Micro Blogging

Professional Social Networking

Blogging

Video Sharing


CHANGES OUR BUSINESSES FACE

Customer communication has increased.People know what you/your business are doing

24/7.More traffic & lead generation to websites/blogs.Extended customer/client reach.Brand awareness.Leverage and the compounding effect. It has added an element of fun to marketing.


USING THESE TOOLS TO GENERATE LEADS & GROW YOUR BUSINESS

WEBSITE LANDING PAGE

LEADS/SALES


10 SOCIAL MEDIA TIPS

Interact with people, hence the term “Social Media.” Post useful and interesting content. Balance posts between Marketing/Useful info/Humour. Mix posts up between text, pictures and videos. Have a “Call To Action” each step of the way. Allocate 5 - 10 hours per week for Social Media. Use each Social Media tool for a different purpose in

your overall strategic plan. Be creative and stand out from the crowd. Seeing results from your Social Media efforts takes time. DO NOT SPAM!


WHERE TO GO FROM HERE

1) If you are new to Social Media, get started!

2) If you have existing accounts, carefully examine and improve them to create the results you want.

3) Monitor your efforts and be consistent with your posts, tweets and status updates etc.

4) Try different strategies until you find one that works for you.

5) And most of all...HAVE FUN!

"Imagination is more important than knowledge.“ Albert Einstein


FURTHER INFORMATION

Connect with me on:

SocialConnect (http://www.facebook.com/pages/SocialConnect/)

@SocialConnectSA (http://twitter.com/#!/SocialConnectSA)

Jared Riley (http://www.linkedin.com/in/jaredrileysa)

SocialConnect (http://www.socialconnectsa.wordpress.com)

For more info about getting your accounts set up professionally, please contact me on 076 306 5644 or send me an email, [email protected].

social media presentation

Education