social media presentation
DESCRIPTION
TRANSCRIPT
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THE NUMBERS
52% of Europeans use the internet1.7 billion users worldwideThe internet usage grew 380% in last 10
years80% or 1 in 3 searches are local
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How do you Start
Blogging FreeGoogle loves them!Quick and easy to start.
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Join Local Groups within them.
E Cadamy
Linked –in
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Great Examples
Facebook – gets people to join their page at student fairs
Offer a great prize drawTheir CRM
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Examples
Kogi Barbeque in Los Angeles Small business with a couple of Taco TrucksTweet where they will be4500 followers T Shirt design competition ran on lineReached cult status
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Examples
Duke of York and Independent Cinema in U.KUse Facebook Page to show clipsTwitter to direct people to tweetsAll local audiences Special OffersHired a full time person
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Examples
Wiggley Wormers Put up gardening tips on twitterDo a monthly Podcast for followers
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Examples
Coffee Groundz Talks to followers about coffeeIt has doubled its clientele with this one
technique
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Rules Of Engagement
You must be a person on lineGood Profile, interesting Friendly pictureDon't sell, help people with problemsGive hints and tipsIntegrate your on-line and off-line
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Some Ideas you can do today
Create a voucher for your community on-lineGive away money to a charity for a week Give a prize to your 1000 followerGet your clients to design your store windowGet them to choose a range of productsCreate an on-line competition
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Be an Expert
E Books
Give them away
Can be automated
Suit any business
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Neighbourhood Marketing
Marketing to people within a 10km RadiusKey ObjectivesReward Customer Loyalty Increase awarenessGet new customers
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Reward Customers
Collect data Get Birthday datesGet customers to help you choose servicesOrganise Customer eventsE.g. Dental clinic ran series of workshops on
dental healthcare for moms and tots once a month
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Increase Customer Satisfaction
Ask for customer testimonials Testimonial wall with testimonial of the
monthSmall booklet e.g fashion tips Do you know who your customers are?New or repeat?Spend?
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Create Awareness
Have a simple flyer with all your services Write effective sales letters Do a street by street discount campaign Do theme days Local advertising with a voucherWear a logoDo a joint promotion
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2 Great Examples
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Networking
Chamber of commerceBNI or VentureSpeed-networks Enterprise Boards Look on lineStart one up
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www.helentonetti.com
I work with clients on a retainer to manage their local internet marketing plan
Build links, add all the social media, blog etcProvide a monthly report on all activity