social media presentation for miami beach senior high alumni assocation
DESCRIPTION
Copy of presentation made to the Miami Beach Senior High Alumni Association on April 4, 2011TRANSCRIPT
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Social Media & Your Business
What are you waiting for?
April 4, 2011
Georgianne Brown Co Founder & Managing Partner Big Couch Media Group
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Agenda
• Big Couch Media Group• What is Social Media?• The Social Media Landscape• Why is Social Media Important? • Getting Started – The Basics • Other Social Media Channels • Tracking & Analysis • Industry Resources • Q&A
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Big Couch Media Group • South Florida based full service digital strategy and solutions
company.
• Company principles, former senior digital executive leadership in publicly traded and large organizations in online retail, leisure travel, financial services, technology, and health/wellness.
• Extensive experience in assisting emerging entrepreneurial
growth organizations develop, implement, and optimize results oriented digital solutions. • Strategic Consulting• Website, Development, Design, and Hosting • Interactive Marketing • Social Media Marketing • Mobile Strategy
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My Personal Goal For Today…..
….. You learn something new, and implement one thing…..
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What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into interactive dialogue.”
- Wikipedia.com
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The Social Media - Conversation
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The Social Media Landscape
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Social Media is Device Agnostic
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Why is Social Media Important? • Ability to Bring Your Products & Services to Where Your Target
Constituents are Gathering – Content Distributiono Facebook: 600 million users; 250 million joined in 2010o LinkedIn: 100 million members, conducting over 200 billion searches in
2010
• Brand Reputation Management - Be In the Conversationo It is now very easy to see what people are saying about your company and
you can quickly respond
• SEO - Rank High in Search Engines o Google LOVES social media – Social media must be an integrated aspect
of ANY successful SEO strategy
• Cost Effective Channel – Cast a Wider Net • Connect and engage with associates and potential customers
• IT’S NOT A PASSING FAD……
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"Getting Started" – The Basics
• LinkedIn • Facebook • Twitter • YouTube • Company Blog • Google Places • Other Social Media Channels
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…..Why?
• The largest social network dedicated to business networking.
• Cost effective way to introduce your business and services, acquire new customers, make new business contacts, and connect with past customers and business associates.
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LinkedIn – Company o Company profile (recently
enhanced):o Products & Services -
descriptions / images o YouTube Videos o Offers o Company Address o Twitter Integration o Blog Integration o Request Recommendationso Solicit Followers o Target Audiences o Link to Website o Encourage associates to link
profiles to company o Analytics now availableo Potentially test targeted paid ads
(PPC)
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LinkedIn - Personal Profiles• Create a robust personal profile • Aggressively reach out to build
your network through past and present business associates, colleagues, and clients • Personalize message in request
• Request recommendations • Join related groups • Engage with status updates• Link Twitter & Blog• LinkedIn “Skills”, ability to
highlight skills, certifications, languages, and patents
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LinkedIn Optimization • Applications
– Portfolio Display– Slideshare – Polls – Events
• Authoritative Leadership– LinkedIn Answers – Post articles – Start groups– lead
discussion
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Facebook • Create Facebook Fan Page
o Robust description o Contact information o Photos o Videos
• Build Fan base o Employees o Associates o Clients o Related groups
• Engage in conversation o Regular updates, i.e. tips, articles,
photos, news, PR, etc. o Monitor and respond to all inquiries
• Fan related and partner businesses • Consider targeted paid ad campaigns
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Facebook Places • Facebook’s entrée to
Location Based Services• Information and / or
entertainment available via mobile that leverages GPS
• Claim your business on Facebook Places
• Leverage Facebook Deals as appropriate
• New feature, ability to import lists and invite contacts to join
• Coming soon: Group buying capability, i.e. Groupon like
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Facebook Deals – Case Study
• The Gap launches nationwide promotion
• Check in through Facebook Places in store
• Chance to win one of 10,000 free pairs of jeans
• Results: Gave away the jeans in just 15 minutes
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Facebook “Like”
• Link your website / blog to Facebook : • Facebook Connect – Single
sign on • “Like”
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• Optimize Twitter page • Build Followers • Integrate Twitter as a
method for short and immediate messages:o Customer Service o Announcements o Press Releaseso Promotions o Reputation Managemento Industry News & Trends
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YouTube
• YouTube is the largest online video community boasting over 60 billion videos watched each month
• Build company YouTube channel
• Will integrate with your other social media
• Optimize descriptions and link back to website / blog
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Company Blog
• Establish Company Blog
• Blog Platforms:• Blogger • TypePad • WordPress
• Tips for a successful blog:• Helpful expert content • Original content • Lists • Updates
• Link to your other social media
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Google Places
• Secure listing on Google Placeso Verification will be required
• Optimize Google Places description • Add images - photos & videos • Promotional messaging • Encourage clients & associates to submit reviews • Consider Google Tags (paid)
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Other Social Media Channels
• Location Based Services
• Review Sites
• Article syndication
• Webinars
• Mobile
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Connect Your Social Media • Link your social media, as they
all work together.
• Leverage services i.e. OnlyWire or HootSuite to automate and schedule messages across all your social channels.
• Integrate company social media on your website or blog.
• Add your social media to your email signature.
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Tracking and Analysis
• Make sure you track and analyze all your efforts, establish quantitative goals / KPI’s (key performance indicators).
• Implement Google Analytics (free) to monitor:– Traffic & visitors to your website – Where visitors are coming from
• Establish Google Alerts for your company to monitor online media mentions or activity.
• Consider Social media monitoring services, i.e. SocialMention.com.
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Resources
Social media is evolving and ever changing, therefore it is important that you try and stay current.
•“My Favorite” Daily Newsletters:
o Mashable (trends)o eMarketer (statistics)
•Several great Social Media Groups on LinkedIn.
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Georgianne Brown Co Founder & Managing Partner Big Couch Media Group
Today’s presentation will be available on my LinkedIn profile and the 1800Lighting.com website / social media channels.
www.linkedin.com/company/big-couch-media-groupTwitter: @BigCouchMediaFacebook: www.facebook.com/bigcouchmediagroupBlog: www.bigcouchmediagroup.com/blog
[email protected] LinkedIn: www.linkedin.com/in/georgiannebrown Twitter: @georgiannebrown
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Summary• Embrace social media as a key strategy for your business…
your competition is already doing it.
• Lead by example within your organization.
• Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation.
• Integrate the concept - "casting a wider net".
• Measure your results.
• Stay educated.
• Have FUN!