social media presentation to the dma response council
DESCRIPTION
Presentation and overview of social media given to DMA Response council. Includes several infographics cobbled together from other slidesharers.TRANSCRIPT
11 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
Social Media Presentation Toby Beresford Chair DMA Social Media Council Social Media Strategist, Syncapse [email protected]
DMA Response Council
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DMA’s newest council – October 2011 1. White Papers
1. Employee Use of Social Media 2. Social Media Legal Considerations (coming soon) 3. Social Media Procurement (coming soon)
2. Social Media Breakfast Briefing events 3. DMA Social Media Helpdesk
About the DMA Social Media Council
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Campaign advice
• Platform policy compliance • gambling and alcohol content, • promotions, • incentivisation, • advertising rules
• Data privacy compliance
DMA Social Media Helpdesk
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We enable the world’s leading marketers to profitably build, manage, and measure connections with consumers across multiple social media platforms.
About Syncapse
XYZ
BRAND
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SYNCAPSE Professional Services
AGENCY Relationships
The Syncapse platform.
Professional Services
Integrated Technology Platform
Social Networks
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How we communicate is changing
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In response to increasing amounts of information
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This means new channels are emerging that replace old ones
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With the internet as the global and increasingly universal communications platform
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The internet is increasingly being used for social networking
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Across all age groups
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This is only accelerating in the age of Smartphones
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Social Media marketing budgets are now in the $$$ millions
Most companies, especially in the USA, have now adopted social media as part of their marketing
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Social media is a fragmented marketplace with many many channels
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YouTube Twitter Facebook LinkedIn
But four dominate!
“YouTube is a video-sharing website on which users can upload, share, and view videos.”
(Wikipedia)
“Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and
microblogging service, enabling its users to send and read other users' messages called tweets.
Tweets are text-based posts of up to 140 characters displayed on the user's profile page”
(Wikipedia)
“Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July
2010, which is about one person for every fourteen in the world.”(Wikipedia)
“LinkedIn (pronounced /!l"#kt.$"n/) is a business-oriented social networking
site. Founded in December 2002 and launched in May 2003,[2] it is mainly
used for professional networking.”
(Wikipedia)
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Social Media – just a fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng