How to Optimize Your Social Media Profiles

Where Should You Start?The question you should have asked leading into this module is “Where do my prospects hang out?”◇ Where can I find them?◇ And where will they find me?

What Should You Update?1. Picture2. Background Image/Graphic3. Headline **4. Summary5. Calls to Action6. Experience7. Other

We will discuss where to direct your prospects, how to appeal to your prospects, and how use each section to build your Appointment Generating machine.

Your Profile PictureWhat matters most is that your profile pic is a nice, clean headshot of you and that you are smiling.

1

Your Background ImageUtilize the space for a call to action.

2

Your HeadlineAvoid just your title or a list of products and services.What makes you different or unique? Why should somebody do business with you over a competitor?

3

[title], [company name] | We help [avatar] [benefit] [how]

A good template to begin with:

Your SummaryTell a story that paints the picture you want to convey to your prospects, highlight your differentiators, and close with a call-to-action.

4

Your CTAsEase them in. Use sparingly. Highlight with unicode symbols.

5

Your ExperienceAdd a brief narrative under past experience that shares how these experiences add value to your current role/offer.

6

MiscellaneousCertifications, skills, case studies, testimonials, keywords, etc.

7

ACTION Items

1. Create a headline that appeals to your prospects wants/needs.

2. Optimize all appropriate social profiles according to training materials (utilize notes/workbooks from Module 1 for copy ideas).

3. Share links to your optimized profiles with community for feedback/suggestions.