social media qed training21.05.13
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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
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SOCIAL MEDIA NETWORKING
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Complete Your Profile
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Complete Your Profile
• Complete your profile – 100%– Upload a profile photo– Get recommended– Claim your vanity url
• Add a linkedin badge to your email signature
• Optimise keywords in your summary
• View Recommendations inside your profile
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Use Your Newsfeed
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Follow Channels
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Follow Influencers
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Join Groups
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Engage With Your Groups
• Find Relevant Groups• Make new contacts – connect with group
members• Demonstrate your expertise• Ask Questions• Get advice from experts• Be seen and let new clients find you
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Receive Updates
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Get More Connections
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
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SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Twitter 101
Twitter is a communication tool to interact with people around the world by doing one of the following:
Sending people public short messages
Sending a specific person a public short message
Sending a person a private short message
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
5,000 2007
65 millio
n
2010
Tweets Per Day
Source: www.twitter.com
145 millio
n
2011
335 millio
n
2012
400 millio
n
2013
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
How Does It Work
• Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
• The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Twitter 101
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Follow Relevant Accounts
• Following somebody means you’ve subscribed to their tweets
• To find people talking about your company or topics in your field, use search.twitter.com
• When you find a good candidate, look under their picture for the Follow button
• You can also choose to interact without following an account, just send them a tweet
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Post Tweets
• People like tips, links to interesting stories and blog posts (they don’t have to be about your company), exclusive deals and a good sense of humor.
• People like the human touch and will appreciate posts with your thoughts and experiences more than you think
• They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Twitter for Your Business
Dell’s sales
increased by
$6.5 million
over 2 years
thanks to
followers
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
How to Use Twitter
Marketing Lead
Generation
PR
Customer Support
Revenues
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
How Twitter Effects Google
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
How to Use Twitter Effectively
Develop a social media brand and promote it
Interact with your customers
Figure out what people say about you
Hype up upcoming events or
specials/discounts
Promote content or products you have created
Develop relationships with bloggers &
journalists for PR
Generate sales leads
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Twitter Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Twitter Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Example Twitter Page
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Next Steps
Step 1: Start using Twitter For Your Business
Step 2: Personalize & Brand Your Profile
Step 3: Start Creating Value Adding Content via Tweets
Step 4: Find Businesses to Follow in order to Network
Step 5: Get Customers to Follow You
Step 6: Effectively Convert Followers via Promotions
Step 7: Expand & Engage Your Network
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
Free Tools
SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES
285/21/2013
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