International Centre

Social Media

RecommendationBy Jennifer Sandoval

Purpose:

To create engagement for the

International Centre using

social media

Tools:

Here’s how ….

Free weblog publishing tool from Google, for

sharing text, photos and video.

Here is where we start to create engagement …!

BLOGS

• Blogs create;

• Engagement

• Followers (Friends)

• Social Media Links

• Write weekly posts on

International Students;

• Talents

• Transition to Canada

• Culture

Facebook is a social utility that connects

people with friends and others.

Here is where we to create engagement …!

FACEBOOK

• Facebook;

• Build relations

• Connect with students

• Engage

• Influence

• Write daily posts on;

• Professional (Job Search)

• Immigration

• Emotional

• Leisure

• Support

Share your videos with

friends, family, and the world

Here is where we to create engagement …!

YOUTUBE• Youtube;

• Complement posts

• Engage visually

• Encourage to try

• Create playlists with;

• Institutional Content

• Immigration

• International Center Event

• Create own videos Tutorial

• Multicultural – Students';

• Customs

• Music

• Cuisine

Twitter is a free micro

blogging .

140-character bursts of

information called tweets.

Here is where we to create engagement …!

TWITTER

• Twitter

• Share knowledge

• Influence

• Real time updates #

• Push links

• Two approaches classified into lists.

1.Institutional- Voice of Authority

• Service to solicit information

• Follow Experts

• Humber’s 8 Academic Schools.

2. Student- Leisure

• International Centre ‘s Events

• Canada's Attractions

Pinterest is a social bookmarking site where

users collect and share photos of their

favorite events, interests and hobbies.

Here is where we start to create engagement …!

Pinterest• Pinterest;

• Tells Humber International

Centre story

• Builds a community

• Get to know students’

cultures

• Increase traffic

• Pinterest Boards on students

• Countries’ landscapes

• Culture

• Birthday Cards

How do we

make this

work?

Create Awareness of social media

through a contest

Contest details:

• Reach out to all Humber International Students

• Discover International Students talents – passion

• Write a blog post – 150 words

• Free topic

Communication through:

• Blog

• Facebook

• Twitter

• YouTube

• Pinterst

Create Awareness of Blogger

through Contest- Blog post

Contest A blog post-

Example

Create Awareness of social media

through an invitation• Facebook- Strategies

• Invitation

• Communication through

classified lists based on;

• Program

• Nationality

• Semester

Create Awareness of social media through Email Marketing-Electronic

Birthday Card.

• Pinterest- Strategies

• Boards -Humber International wishes

Happy Birthday- Card by email.

- Events

• Communication through

• Email Marketing

• Social Media tools

Here is where we to create engagement …!

YOUTUBE• Youtube;

• Complement posts

• Engage visually

• Encourage to try

• Create playlists with;

• Institutional Content

• Immigration

• International Center Event

• Create own videos Tutorial

• Multicultural – Students';

• Customs

• Music

• Cousin

Create Awareness of social media

through Playlists- Institutional &

Multicultural

Here is where we to create engagement …!

Sample:

YOUTUBE

Here is where we to create engagement …!

Sample:

YOUTUBE

Create Awareness of social media

through Email Marketing-Electronic

Birthday Card.

“Happy Birthday- different languages

祝你生日快樂

С Днем Рождения

З Днем Народження

• Contest

• Invitation

• Playlists

• Birthday cards

To create engagement for the

International Centre

More Coming Soon!

Thank You…