social media recruiting hacks
TRANSCRIPT
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18 SOCIAL RECRUITING HACKS (Powered by VueNation’s Company Culture)
VP OF PEOPLE AND CULTURE AT HIREVUE
BEN MARTINEZSOCIAL MARKETING DIRECTOR AT
HIREVUE
GABE VILLAMIZAR
@GabeVillamizar & @BenMartinezJ #VueNation
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WHO WE ARE.
BEN MARTINEZ
• SOCIAL RECRUITING• RECRUITING & CULTURE• TALENT BRANDING
GABE VILLAMIZAR
• SOCIAL SELLING & RECRUITING
• DEMAND GENERATION• MARKETING STRATEGY
Marketing Recruiting
@GabeVillamizar & @BenMartinezJ #VueNation
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HIREVUE.
TEAM ACCELERATION – BUILDING, COACHING AND TRAINING THE WORLD’S BEST TEAMS
@GabeVillamizar & @BenMartinezJ #VueNation
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PERSON ONE
Sugar plum gummi bears candy canes danish cake bear
claw cake.
ANOTHER ONE
Sugar plum gummi bears candy canes danish cake bear
claw cake.
MR. CEO
Sugar plum gummi bears candy canes danish cake bear claw
cake.
FOURTH
Sugar plum gummi bears candy canes danish cake
bear claw cake.
HIREVUE
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VUENATION’S HISTORY.
OBSTACLES
What issues came up?
BEGINNINGHow did it all begin?
SUCCESSLight at the end of the
tunnel
@GabeVillamizar & @BenMartinezJ #VueNation
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ALMOST 70% OF AMERICAN EMPLOYEES ARE NOT ENGAGED WITH THEIR JOBS.
- Gallup’s 2014 Employee Research Study
“
@GabeVillamizar & @BenMartinezJ #VueNation
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VUENATION – DESIGNFORCE APP.
iOS & ANDROIDVUENATION APP
POWERED BY DESIGNFORCE
INTERNAL SOCIAL
SHARING APP
BUILDS COMPANY BRAND & CULTURE
EVERY TEAM
MEMBER HAS A VOICE
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #1SOURCING – KNOW MORE ABOUT A CANDIDATE
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #2SOURCING – VIEW LINKEDIN PROFILES AUTOMATICALLY
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #3SOURCING – LINKEDIN MESSAGING
@GabeVillamizar & @BenMartinezJ #VueNation
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SEND A MESSAGE TO ANYBODY IN A LINKEDIN GROUP
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #4SOURCING – LINKEDIN REMINDER FEATURE
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #5SOURCING – TWITTER ADVANCED SEARCH
@GabeVillamizar & @BenMartinezJ #VueNation
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TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
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TWITTER ADVANCED SEARCH | SEARCH HASHTAGS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #6SOURCING – TWITTER DM ANYONE
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #7SOURCING – TALKWALKER ALERTS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #8SOURCING – ENTELO: QUALIFY & ENGAGE WITH TALENT
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #9CONNECTING – CONNECT WITH ANYBODY ON LINKEDIN
@GabeVillamizar & @BenMartinezJ #VueNation
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CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
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CONNECT WITH ANYONE WITHOUT KNOWING THEIR EMAIL ADDRESS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #10CONNECTING – CRYSTAL KNOWS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #13CONNECTING – RAPPORTIVE CHROME EXTENSION
@GabeVillamizar & @BenMartinezJ #VueNation
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RAPPORTIVE – GET SOCIAL PROFILES INSIDE GMAIL
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #14CONNECTING – TEXTING CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
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TEXT YOUR CANDIDATES. THAT’S IT.
JUST DO IT
UNCOVER PERSONALITY
ACCELERATE RECRUITING PROCESS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #15RECRUITING – SOCIAL HUSTLER EQUATION
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIALHUSTLER EQUATION
Find 2-3 hardcore employees/team members who already post about your company brand.
1. FIND INTERNAL CHAMPIONS
Schedule an hour training session and show the champions a few examples of how to engage on social with candidates.
2. TEACH THEM HOW TO ENGAGE
Two LinkedIn endorsements, two Twitter favorites and one re-tweet every other day.
3. TWITTER & LINKEDIN
HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
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HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
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HAVE YOUR TEAM ENGAGE WITH POTENTIAL CANDIDATES
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #16RECRUITING – TRACK EMAIL SENDS, OPEN & CLICKS
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #17RECRUITING – RIFFLE BY CROWDRIFF: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation
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RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
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RIFFLE BY CROWDRIFF CHROME EXTENSION FOR TWITTER
@GabeVillamizar & @BenMartinezJ #VueNation
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SOCIAL HACK #18RECRUITING – TWITONOMY: TWITTER INSIGHTS
@GabeVillamizar & @BenMartinezJ #VueNation
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THANK YOUGET IN TOUCH WITH US!
[email protected] or [email protected]
@GabeVillamizar@BenMartinezJ
@GabeVillamizar & @BenMartinezJ #VueNation