social media report on newly released economy cars in indonesia
DESCRIPTION
This report is a quick snapshot of how the new "green cars" or economy cars are perceived in the Indonesian social media landscape shortly after the unveiling in the Indonesian Autoshow 2013. The brands compared are Toyota Agya, Daihatsu Ayla, Honda Brio and Datsun GO.TRANSCRIPT
Social Media Comparison of Economy Cars in Indonesia
Social Media Report Sample
Scope
News & Media Twitter FacebookDetik.com Global Twitter Timeline Public Pages
Kompas.com Local Twitter Timeline Public StatusesTribun News Akun resmi Halaman Resmi
The Jakarta PostSeruu.com
Okezone.comBisnis.comViva News
Metro TV NewsRepublikaInilah.comBeritasatu
merdeka.comtempo.co
liputan6.com
Period: 7 October - 11 October 2013Tracked Channels
Honda Toyota Daihatsu DatsunHonda Brio Toyota Agya Daihatsu Ayla Datsun Go
Keywords
Key Findings
Toyota’s social media campaign “Daily Quiz Agya” significantly pushed volume and interaction throughout the listening period, making it the brand most
mentioned
The brand most mentioned in context with “cheap” or “economy” car was “Daihatsu Ayla”
Honda, Daihatsu and Datsun were NOT running any specific social media campaigns throughout the listening periode
Facebook conversations surrounding Honda Brio was predominantly abount the TVC which featured the girl band JKT48
Social Media Report Sample
Posts with most interactions
2,413 Posts and 859 interactions were captured on monitored channels through 7 October until 11 October 2013
Summary
Social Media Report Sample
Share of Voice
Toyota Agya (1,013 Posts) was most mentioned brand in relation to the term “economy”, followed by Daihatsu Ayla (779 Posts) and Honda Brio
(566 Posts)
Most conversations mentioning Honda, Toyota dan Daihatsu occured on Twitter
Toyota’s social media campaign “Daily Quiz Agya” pushed interactions to exceed Daihastu
Social Media Report Sample
Media Analysis“Best Buy in City
Car”
Media conversations surrounding Honda Brio mostly circulated around the “Best Buy City Car Award” and the rumored 55 Million Honda economy car launch in India
Social Media Report Sample
Media Analysis“Design”“Sales”
“Karimun”
“Malaysia Copy”“Karimun Wagon”
“Raise in Car Prices”
Media articles for Toyota and Daihatsu focused on comparisons with rival car from Suzuki “Karimun Wagon”, car design and the raise in car prices to push sales of economy cars
Most article comments were dominated by Honda Brio, talking about the rumoredeconomy car from India
Article Comments
Social Media Report Sample
Media sentiment was mostly positive and mostly mentioned by local media sites “Bisnis Indonesia” and “Viva News”
Media Sentiment
Comparison article with Suzuki, Daihatsu,
Toyota & Honda
Economy Car Topics
Social Media Report Sample
9 new forum threads were created this week with the dominant topic “Malaysia Copies Ayla Design” with most of the threads created on Kaskus & Modifikasi
Forum BuzzMalaysia
Honda Toyota War Malaysia
In total 199 posts were posted on these threads throughout the last week
Social Media Report Sample
“Daihatsu Alya” was the brand most associated with the term “Economy Car”
Jual Honda BrioPenghargaan City Car
FreedMobil 50jt
iritDaily QuizAgya Hunt
Available Stock
#DaihatsuAylaKarimun Wagon
Mobil Murah
Social media campaign Toyota “Agya Hunt” was the most successful social media campaign throughout the week followed by the hashtag #DaihastuAyla pushed by Daihatsu
Twitter conversations surrounding Honda Brio were mostly dominated by news tweets
Twitter Buzz
Social Media Report Sample
Rumors about the 50 million Honda car was partially mentioned in Facebook posts
Positive and high volume mentions of the JKT48 girl band appearance in the Honda Brio TVC dominated the brand conversations on Facebook
Facebook Buzz“55 Million Car”
“Honda Brio TVC”“JKT48”
VIVANEWS
@halojakarta
@fjbbandung
@otomotifweekly
@harianjogya
@prfmnews
@hondaisme
/PRFMnewschannel
/Nabilaholic
/AllMemberJKT48
Cheppy Cahyadi
Moh Nur Fajri
Opinion Leaders
Thank You.