social media return on investment

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Social Media ROI By Rachel Strella www.strellasocialmedia.com

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I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point. Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful. Let’s break this down further into the steps you need to take in order to achieve your social media ROI. Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.

TRANSCRIPT

Page 1: Social Media Return on Investment

Social Media ROI

By Rachel Strella

www.strellasocialmedia.com

Page 2: Social Media Return on Investment

Today, We’ll Cover:

The Mindset The Marketing The Money

Page 3: Social Media Return on Investment

The Mindset

Page 4: Social Media Return on Investment

The Mindset

The One-Way Broadcasting Advertising

Page 5: Social Media Return on Investment

The Mindset

The Two-Way Networking Relationship Building

Page 6: Social Media Return on Investment

The Mindset

Social media is like the two-way, but better! But, businesses and organizations make the mistake of treating social media like the first mindset!

Page 7: Social Media Return on Investment

The Marketing

Page 8: Social Media Return on Investment

Build Your Stadium

Page 9: Social Media Return on Investment

Fill Your Stadium

Page 10: Social Media Return on Investment

Make Your Fans Cheer

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The Challenges

Page 12: Social Media Return on Investment

The Money

Page 13: Social Media Return on Investment

An Analogy for How This Works

In order to from this…

To this…

You gotta do this…

Page 14: Social Media Return on Investment

Establish Clear Goals What Do You Want to Achieve? In

What Timeframe?

Page 15: Social Media Return on Investment

Establish Clear Goals

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Establish Clear Goals

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Lay the Foundation What Needs Set-Up?

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Lay the Foundation

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Build Your Audience How Can I Attract My Target

Audience?

Page 20: Social Media Return on Investment

Build Your Audience

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Build Your Audience

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Plan Your Strategy What Do I Need to Make

This Work?

Page 23: Social Media Return on Investment

Plan Your Strategy

Page 24: Social Media Return on Investment

Plan Your Strategy

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Execute Your Strategy

Who Does What and When?

Page 26: Social Media Return on Investment

Execute Your Strategy

Page 27: Social Media Return on Investment

Execute Your Strategy

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Execute Your Strategy

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Offer Compelling Content

What Does My Audience Need and Want?

Page 30: Social Media Return on Investment

Offer Compelling Content

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Offer Compelling Content

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Offer Compelling Content

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Evaluate the Results Did It Work? What Should I Shift?

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Evaluate the Results

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Evaluate the Results

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Evaluate the Results

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Let’s Make $$$

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Remember…

In order to from this…

To this…

You gotta do this…

Page 39: Social Media Return on Investment

Small Business Guide! 84-page guide to social media

strellasocialmedia.com/smb-guide

Page 40: Social Media Return on Investment

Small Business Guide! 84-page guide to social media

strellasocialmedia.com/smb-guide Exclusively for Small Businesses Explains the ‘why’ and ‘how’ of social

media Examples guide modules Workbook allows you to apply it to

your own business REAL Strategies Affordable

Page 41: Social Media Return on Investment

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources