social media return on investment
DESCRIPTION
I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point. Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful. Let’s break this down further into the steps you need to take in order to achieve your social media ROI. Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.TRANSCRIPT
Social Media ROI
By Rachel Strella
www.strellasocialmedia.com
Today, We’ll Cover:
The Mindset The Marketing The Money
The Mindset
The Mindset
The One-Way Broadcasting Advertising
The Mindset
The Two-Way Networking Relationship Building
The Mindset
Social media is like the two-way, but better! But, businesses and organizations make the mistake of treating social media like the first mindset!
The Marketing
Build Your Stadium
Fill Your Stadium
Make Your Fans Cheer
The Challenges
The Money
An Analogy for How This Works
In order to from this…
To this…
You gotta do this…
Establish Clear Goals What Do You Want to Achieve? In
What Timeframe?
Establish Clear Goals
Establish Clear Goals
Lay the Foundation What Needs Set-Up?
Lay the Foundation
Build Your Audience How Can I Attract My Target
Audience?
Build Your Audience
Build Your Audience
Plan Your Strategy What Do I Need to Make
This Work?
Plan Your Strategy
Plan Your Strategy
Execute Your Strategy
Who Does What and When?
Execute Your Strategy
Execute Your Strategy
Execute Your Strategy
Offer Compelling Content
What Does My Audience Need and Want?
Offer Compelling Content
Offer Compelling Content
Offer Compelling Content
Evaluate the Results Did It Work? What Should I Shift?
Evaluate the Results
Evaluate the Results
Evaluate the Results
Let’s Make $$$
Remember…
In order to from this…
To this…
You gotta do this…
Small Business Guide! 84-page guide to social media
strellasocialmedia.com/smb-guide
Small Business Guide! 84-page guide to social media
strellasocialmedia.com/smb-guide Exclusively for Small Businesses Explains the ‘why’ and ‘how’ of social
media Examples guide modules Workbook allows you to apply it to
your own business REAL Strategies Affordable
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources