social media (r)evolution (schwab impact 2010)
Post on 17-Oct-2014
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This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.htmlTRANSCRIPT
Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
Social Media (R)Evolution - the new look of Business
Gerd Leonhard Media Futurist / The Futures Agency
Social Media can be confusing, indeed...
Today
Social Media: we are only at the beginning
Gerd Leonhard Media Futurist / The Futures Agency
Interactive forms of media that allow...Users to interact with and publish to each other...usingHighly accessible and scalable publishing techniques...
Enabling the creation and exchange of user-generated content
So what is ...
Gerd Leonhard Media Futurist / The Futures Agency
Social media is not...
Gerd Leonhard Media Futurist / The Futures Agency
Social media is not...My definition: digital communications based on 2-way interaction, the use of open platforms, self-
publishing and the sharing of content
Some Key Themes
Gerd Leonhard Media Futurist / The Futures Agency
Kids’ Stuff?
Every single Internet & Smart-Phone user will join one or more social network within the next 18 months
Source: Hugh McLeod
Technology
Human Behavior
Culture
Business
Gerd Leonhard Media Futurist / The Futures Agency
A huge challenge: radical consumer empowerment
‘The people formerly known as consumers’
Connected users are extremely powerful
Gerd Leonhard Media Futurist / The Futures Agency
Marshall McLuhan (November 14, 1971)
Gerd Leonhard Media Futurist / The Futures Agency
39 years later...
The Futures Agency
‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR
CRM
Gerd Leonhard Media Futurist / The Futures Agency
Social Media disrupts closed systems
Openness is now a survival strategy
Gerd Leonhard Media Futurist / The Futures Agency
The deal: shift control to the users in order to gain reach
Gerd Leonhard Media Futurist / The Futures Agency
Social is the new Search
Can you give up some control to be more
in-demand...?
Gerd Leonhard Media Futurist / The Futures Agency
Which approach sounds better to you...?
Yes, you can manage the risks & unintended consequences
Gerd Leonhard Media Futurist / The Futures Agency
Privacy is now an action item, and no longer a default
Gerd Leonhard Media Futurist / The Futures AgencySource: Youtube.com/payndz
Warp-speed into a connected business culture
Gerd Leonhard Media Futurist / The Futures Agency
Not business as usual.
Interaction & ConversationPublishing & Sharing
User-Generated ContentNetworked and Open Platforms
Mobile Mobile Mobile. Video.Return on Engagement
Gerd Leonhard Media Futurist / The Futures Agency
Don’t break the
Gerd Leonhard Media Futurist / The Futures Agency
source: soapboxincluded.com
Get ready: business is going social
