social media roadmap: where we're at. where we're going
DESCRIPTION
Overview of the state of social and the top trendsTRANSCRIPT
1
WHERE WE’RE AT2013
WHERE WE’RE GOING2014
Social Media Roadmap
Karianne StinsonMediabrands Publishing
State of Social
2
3
BILLION Total Users
BILLION Photos Uploaded Daily
Of a Posts Engagement Happens in the First 5 Hours
1.15+
250 75%
4
Million Total Users
Million Monthly Active Users
Million Tweets Are Sent Daily
500+
288 400
5
Million Total Users
Million Active Users
Of Users are Male
Google+
500+
343 67%
6
Million Total Users
Million LinkedIn Groups
Of Users Update Their Profile Regularly
238+
1.5 42%
7
Million Total Users
BILLION Photos Already Uploaded
Million Photos Uploaded Every Day
130+
16 5
8
Million Total Users
Of Users Are Female
Of All Pins Are Repins
70+
69%
80%
9
BILLION Unique Monthly Visitors on YouTube
Of People Prefer Watching Video Over Reading Text
Of People Have Checked In
The Rest
1 60%
3%
Photo By Jason Howie
Visual Content Dominates
10
Hot Trends
11
12
Content Marketing
13
John Battelle
In the age of
digital media,
we believe
every brand
must become a
publisher
“
Brand Publishers
14
MANAGE & GROW Owned channels – digital, social and physical
PRODUCEInteresting, engaging and sharable content
DISTRIBUTEThat content to where your audience is
OWNED
EARNED PAID
Market Research
Content Marketing Plan
What are common questions
from customers
?
What kind of content?
Where do they
consume content?
15
Content Marketing Cycle
Research
Create
Optimize
Distribute
Promote
Measure
16
17
Real-Time
Marketing
18
Taylor Wiegert
Real-time Marketing is the
outcome of a deliberate
process that allows brands to
respond authentically, quickly
and based on the context of
conversations through
content, experiences or
service.
“
Risks & RewardsRISKS
• Seen as insensitive
• Damage brand
• Potential backlash
• Lose customers
• Legal Issues
• Look innovative
• Gain new customers
• Build brand love
• Gain advocates
• Increase sales
REWARDS
Tips for Success
PLAN FOR EVENTS
PREPARE CREATIVE AHEAD OF
TIME
KEEP YOUR BRAND IN
MIND
KEY DECISION MAKERS
TOGETHER
GET CREATIVE!
The Good
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The Bad
22
23
Data & Analytics
What Your Audience Likes
24
Who is Your Audience
25
When is Your Audience Active
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KARIANNE STINSONMANAGER, SOCIAL STRATEGY & PLANNING
@Karianne
www.kariannestinson.com
http://bit.ly/SocialRoadmap2013
MEDIABRANDS PUBLISHING