social media round table: how to make social media work for you

10
© 2015 Beth Friedman Email: [email protected] Twitter: @healthITPR LinkedIN: Beth Friedman and Agency Ten22

Upload: jenniferten22

Post on 14-Apr-2017

324 views

Category:

Social Media


1 download

TRANSCRIPT

©  2015

Beth  FriedmanEmail:  [email protected]:  @healthITPRLinkedIN:  Beth  Friedman  and  Agency  Ten22

Social  Media  Round  TableHow  to  Make  Social  Media  Work  for  You

• Forget  the  myths• Your  living,  endless  resume• Your  professional  brand• Shoot  for  #1  in  Google  • 2nd most  important  “to  do”  for  your  career

Making  it  Work  for  You

• Build  your  profile• Secure  endorsements• Join  the  conversation• Go  mobile,  upgrade,  grow  your  network• Participate  in  groups

• Consultants,  industry  leaders,  media,  companies,  colleagues

• Free  learning• Lobbying• Improved  conference  experience• Support

Making  it  Work  for  You

• Update  your  profile  (No  Eggs)• Start  following  100  interesting  accounts• Reply  to  20-­‐50  interesting  tweets• Favorite  and  retweet  20-­‐50  tweets• Participate  in  a  Twitter  Chat– #HITsm #hcsm #hcldr

Blogging

• Perfect  Opportunity  to  Showcase  Your  Skills  and  Knowledge

• Shows  an  Entrepreneurial  Side• Best  Way  to  Learn  – Teach  Others– Requires  a  Depth  of  Understanding

• Feels  Good

Making  it  Work  for  You

• Do  It  Well  or  Don’t  Start• Make  It  a  Habit• Platform

– WordPress.com– Medium– LinkedIn

• Keep  It  Professional,  but  Human• Market  It

Time  to  Share:  Roundtable  Discussions

• How  do  you  balance  personal  and  profession  in  social  media?  

• How  do  you  find  the  time  to  remain  active  in  social  media?

• How  do  you  avoid  common  social  media  pitfalls?  

• What  are  some  of  your  favorites?  LinkedIn  groups,  Twitter  accounts,  blogs

Thank  You

Beth  FriedmanEmail:  [email protected]:  @HealthITPRLinkedIN:  Beth  Friedman and  Agency  Ten22