social media roundup - 30 minute social media: 7 tips to managing time on social media

11
Social Media Roundup 30 Minute social media: 7 Tips for managing time on social media

Post on 21-Oct-2014

2.163 views

Category:

Documents


0 download

DESCRIPTION

Let’s say you only have 30 minutes a day to dedicate to social media. Can you still maintain an effective presence? Can you jam everything you need to do into 30 minutes? This Social Media Roundup focuses on seven tips you and your social media team can use to maintain an effective social media program with only 30 minutes a day.

TRANSCRIPT

Page 1: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

30 Minute social media: 7 Tips for managing time on social media

Page 2: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

Agenda

Let’s say you only have 30 minutes a day to dedicate to social media. Can

you still maintain an effective presence? Can you jam everything you need to

do into 30 minutes? This Social Media Roundup focuses on seven tips you

and your social media team can use to maintain an effective social media

program with only 30 minutes a day.

Introduction

#1: Prioritize

#2: Set a time for social media

#3: Plan ahead

#4: Schedule your posts and Tweets

#5: Eliminate distractions

#6: Collect best responses

#7: Use alerts

Page 3: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

Introduction Not all organizations have a social

media team. In many cases, social

media is not even an individual’s

primary responsibility. For many

people, social media is an additional

task.

So how can you manage a social

media program without a team? How

can you maintain an effective social

media presence if you only have 30

minutes a day to dedicate to social

media?

Maintaining a social media program in

just 30 minutes a day is not easy, but if

you manage your time right and follow

these seven tips, it is possible.

Page 4: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#1: Prioritize There are hundreds of social media

platforms out there. Not all of them are

right for your organization.

Before creating a social media presence,

it’s important to consider which platforms

work best for your organization. Once

you’ve identified the most effective

platforms, stick with them until you have

more time to dedicate to new platforms.

If you only have 30 minutes a day for

social media, maintaining more that two

platforms is a stretch. Make sure you

choose wisely, and understand which

platform helps your organization achieve

its goals. If Facebook is the most

effective social media platform for your

organization, the majority of your 30

minutes should be spent on Facebook.

Page 5: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#2: Set a time for social media When social media management is an

additional task, it’s easy for it to get

pushed lower on your list of priorities. The

pressures of your day-to-day tasks can get

in the way of your social media

management if you’re not careful.

Instead of simply “making time” for social

media when the day allows, set up a

specific time each day that you dedicate

exclusively to social media.

Maybe you can carve out 30 minutes after

lunch, or 30 minutes at the end of the day.

The important part is scheduling the time

and sticking to it. If you try to jam social

media management into a different time

slot every day, it’s much easier to forget.

Page 6: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#3: Plan ahead An effective social media program is

always accompanied by a

comprehensive social media strategy.

A detailed social media strategy can

help take the pressure off of you

during those 30 minutes you dedicate

to social media each day.

If you’ve taken the time to identify

your organization’s communication

priorities and you’ve drafted posts

and Tweets in advance, you can

spend the majority of your 30 minutes

each day engaging with your social

media audience. Time spent

engaging is better than time spent

scrambling to find something to post.

Templates for both weekly and single event social media

strategies are available on the Army’s Slideshare site:

http://www.slideshare.net/usarmysocialmedia. You can also

learn more about social media planning by checking out this

Social Media Roundup: http://tinyurl.com/8pr2man.

Page 7: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#4: Schedule your posts and Tweets With limited time to dedicate to a

social media program, social media

scheduling tools can be valuable

assets.

There several tools designed to

help users schedule posts.

Facebook features a function

allowing users to schedule posts

up to 6 months in advance.

Social media dashboards like

Hootsuite and TweetDeck are

designed to help social media

administrators schedule content

making it easier to maintain a

social media presence with limited

time. TweetDeck is one of many social media dashboards that help

social media managers track multiple social media accounts while

also providing scheduling options.

For more about

Facebook’s

scheduling

options, check

out this Social

Media Roundup:

http://tinyurl.com/

8kf9u5z.

Page 8: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#5: Eliminate distractions Certain social media platforms are designed

to suck you in and keep you there for as long

as possible. If you have only 30 minutes a

day to dedicate to social media, be careful

not to fall into these social media traps.

If you manage an organization’s Facebook

Page, it is likely connected to your personal

profile. Don’t spend time on your profile

during these 30 minutes, go to straight to the

Page and focus.

Also, if you’ve dedicated 30 minutes of time

to social media, only do social media-related

tasks during those 30 minutes. Turn off your

email if you have to, close all the other non-

social media related work on your desktop if

necessary. Focus all your attention on the

task at hand.

Page 9: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#6: Collect best responses

Ideally, you would have more than 30 minutes

to dedicate to social media each day. Social

media requires planning, posting, searching

and most importantly, engaging.

It’s not uncommon to spend the majority of

your 30 minutes each day engaging with your

audience and answering their questions.

Typically, the questions asked by your

audience on Twitter and Facebook will be

similar in nature, and over time, you’ll answer

the same question dozens of times.

To save time, maintain a spreadsheet or a

word document with answers to frequently

asked questions. This way, you’ll spend a few

seconds cutting and pasting answers rather

than several minutes trying to recreate the

wheel.

The Frequently asked questions tab above can be

found on the Army’s Facebook Page

(http://tinyurl.com/9gkoeg6). It is not necessary to

create a similar tab for your Facebook Page. It is just

as effective to maintain a word document with pre-

crafted responses than you can cut and paste when

you need them.

Page 10: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

#7: Use alerts Collecting content is an important part of your social media planning. Since the

majority of your 30 minutes will be spent posting content from your strategy and

engaging with your audience, you won’t have a lot of time to search for content.

Setting up email alerts can help you collect content while you’re working on your

other job-related tasks.

Search engines like Google and Yahoo provide users with the option to set up an

email alert so that whenever a news story with a specific term is identified, the link

is sent directly to your email inbox.

Alert terms could include:

Unit name

Leader names

Unit nickname

Unit slogan

Operation name

Name of initiative

http://www.google.com/alerts

http://alerts.yahoo.com/home.php

Page 11: Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup

Contact information

Have questions? Please feel free to

reach out to us at the Online and

Social Media Division

OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON

10/10/2012

Email:

[email protected]

To review and download past editions of the

Social Media Roundup, visit our Slideshare site

at: http://www.slideshare.net/usarmysocialmedia.

All Social Media Roundups are authorized to be

distributed to a broader audience.