social media & sales an introduction bret conkin july 2009
DESCRIPTION
A brief introduction to Social Media considerations for Small Business. Top reasons to consider it and mistakes to avoid. An abridged version of full presentation.TRANSCRIPT
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Social media & Sales
Are you a Twinja or Tweetard?
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1. What the &%$#**!! is Social Media?
The return of the Caveman & Cavewoman
Messaging by Word of Mouth
Cave DrawingsThe original user generated content (UGC)
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2. Social Media: 2-way online dialogue with contacts, prospects & customers
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Key tools Facebook Linked In Blogging Twitter Flickr YouTube Podcasts Google Alerts Techrigy
What it does Personal networking (friends) Professional networking Easily publish news, views, tips Micro-blogging - 140 characters Photo & Video Sharing Video sharing Audio/video feeds (Subscribe) Monitor online mentions Monitor social media
conversations
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3. Top reasons to use Social Media for Sales
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1. Join in/monitor the dialogue on your biz/you. 2. Social media usage is eroding traditional
media. 3. Leverage low $$ costs but watch “time cost”.4. “Viral” word of mouth - big impact – good &
bad.5. Joining “relevant” dialogues can drive traffic
and prospects to your website/resources.6. Useful for feedback, testing, events, offers.7. Can be seen as expert in your category.8. Your competition is probably using it.
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4. Social Media (SM)Tips
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1. Understand what SM is good at. 2. Test apps that fit best with your goals.3. Join right dialogues to find & engage prospects. 4. Maintain a regular presence.5. Follow “SM conventions” on tone, practices.6. Use “feeder” apps to update multiple sites.7. Desired audience not on SM? Focus elsewhere. 8. Watch for “spam” followers.9. Used right – Low-cost PR & Sales tactic10. Used wrong – Time waster or missed
opportunity
5. Engage a Coach to help There are many people hanging up shingles as
“experts” Make sure they understand your vertical & audience Make sure you are learning the culture and principles Make sure to follow best practices to ensure
productivity Subscribe to podcasts and blogs that can help For must-reads & a “twittonary” on useful
Twitter terms, visit our blog For a list of free recommended resources on
Social Media or a free consultation Contact: [email protected] Call: 604.250.9666