social media secrets - tips - tricks and pitfalls

24
Tips, Tricks, & Pitfalls Social Media Secrets Tips, Tricks, & Pitfalls Robert Capwell & Jessica Miller-Merrell, SPHR

Upload: jessica-miller-merrell-shrm-csp-sphr

Post on 11-May-2015

980 views

Category:

Business


0 download

DESCRIPTION

Jessica Miller-Merrell, SPHR and Robert Capwell discusses social secrets as a recruiter and HR professional. Sometimes strategy isn't enough. Learn about social media sourcing tactics recruiters can use now to begin to fill their open positions and build a pipeline. Robert discusses the legal ramifications and the potential pitfalls when using social media as a form of low cost background check during the hiring and offer process. Visit http://www.blogging4jobs.com to learn more about social secrets and view the video presentation.

TRANSCRIPT

Page 1: social media secrets - tips - tricks and pitfalls

Tips, Tricks, & Pitfalls

Social Media Secrets Tips, Tricks, & Pitfalls

Robert Capwell & Jessica Miller-Merrell, SPHR

Page 2: social media secrets - tips - tricks and pitfalls

What is Social Media?

From Wikipedia: “a group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and exchange of

user-generated content.”

Page 3: social media secrets - tips - tricks and pitfalls

The Social Media Trifecta

Honorable Mention

Page 4: social media secrets - tips - tricks and pitfalls

The Social Media Trifecta52 Mil

500+ Mil100 Mil

Page 5: social media secrets - tips - tricks and pitfalls

Social Secrets

• You don’t need a social media account to source on Social Media.

•You do need social media accounts to engage your audience on Social Media.

Page 6: social media secrets - tips - tricks and pitfalls

Social Secrets

Page 7: social media secrets - tips - tricks and pitfalls

Social Secrets

Page 8: social media secrets - tips - tricks and pitfalls

Social Secrets

Think like a marketer. . .

Page 9: social media secrets - tips - tricks and pitfalls

Social Secrets

• Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.

Page 10: social media secrets - tips - tricks and pitfalls

Social Secrets

Page 11: social media secrets - tips - tricks and pitfalls

Starbucks Social Secrets

• 27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.

Page 12: social media secrets - tips - tricks and pitfalls

The Pitfalls Of Use Social Media And The Web For Screening

Page 13: social media secrets - tips - tricks and pitfalls

Careerbuilder Survey On Social Media Use 2006 Over 12% of 1,150 hiring managers admitted to using social sites to screen

potential candidates Of which, over 63% said they would not hire an individual based on information

discovered

2008 Over 22% of 3,100 hiring managers admitted to using social sites to screen

potential candidates Of which, over 34% said they would not hire an individual based on information

discovered

2009 Over 45% of 2,667 hiring managers admitted to using social sites to screen

potential candidates Of which, over 35% said they would not hire an individual based on information

discovered

Page 14: social media secrets - tips - tricks and pitfalls

Points In The Hiring Process Where Social Media Is Used For Screening

Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies - 2008

Page 15: social media secrets - tips - tricks and pitfalls

Risks Of Using Social Media For Screening

Consistent use and (OFCCP) reporting requirements

Terms of use and privacy (Facebook and MySpace) – Private vs. Public

Using alias or false access to gain information Is what you found relevant to the position? Is information a valid predictor of job

performance? Use of private behavior by employers

Page 16: social media secrets - tips - tricks and pitfalls

Disclosure And Relevancy To The Position

“Drunken Pirate”

Page 17: social media secrets - tips - tricks and pitfalls

EEOC And ADA Compliance

Page 18: social media secrets - tips - tricks and pitfalls

Is Information Factual And Credible?

Page 19: social media secrets - tips - tricks and pitfalls

Is Information Factual And Credible?

Page 20: social media secrets - tips - tricks and pitfalls

Diploma Mills – A Worldwide Issue There are over 3,000 plus known diploma mills worldwide There are 810 based in the United States alone

Source: 2010 Diploma Mill Study conducted by Verifile Limited, United Kingdom

Page 21: social media secrets - tips - tricks and pitfalls

Vetting Education Credentials Via Social Media

Page 22: social media secrets - tips - tricks and pitfalls

Vetting Education Credentials Online

Page 23: social media secrets - tips - tricks and pitfalls

Vetting Employment Credentials Online

Page 24: social media secrets - tips - tricks and pitfalls

Get Social with US

Robert CapwellChief Knowledge OfficerEmployment Background Investigations, Inc. (EBI)

[email protected](800) 324-7700 ext. 181

Jessica Miller-Merrell, SPHRHR & Social Media Assassin

Xceptional [email protected]

@Blogging4Jobs(405)343-5751