social media secrets - tips - tricks and pitfalls
DESCRIPTION
Jessica Miller-Merrell, SPHR and Robert Capwell discusses social secrets as a recruiter and HR professional. Sometimes strategy isn't enough. Learn about social media sourcing tactics recruiters can use now to begin to fill their open positions and build a pipeline. Robert discusses the legal ramifications and the potential pitfalls when using social media as a form of low cost background check during the hiring and offer process. Visit http://www.blogging4jobs.com to learn more about social secrets and view the video presentation.TRANSCRIPT
Tips, Tricks, & Pitfalls
Social Media Secrets Tips, Tricks, & Pitfalls
Robert Capwell & Jessica Miller-Merrell, SPHR
What is Social Media?
From Wikipedia: “a group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and exchange of
user-generated content.”
The Social Media Trifecta
Honorable Mention
The Social Media Trifecta52 Mil
500+ Mil100 Mil
Social Secrets
• You don’t need a social media account to source on Social Media.
•You do need social media accounts to engage your audience on Social Media.
Social Secrets
Social Secrets
Social Secrets
Think like a marketer. . .
Social Secrets
• Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.
Social Secrets
Starbucks Social Secrets
• 27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.
The Pitfalls Of Use Social Media And The Web For Screening
Careerbuilder Survey On Social Media Use 2006 Over 12% of 1,150 hiring managers admitted to using social sites to screen
potential candidates Of which, over 63% said they would not hire an individual based on information
discovered
2008 Over 22% of 3,100 hiring managers admitted to using social sites to screen
potential candidates Of which, over 34% said they would not hire an individual based on information
discovered
2009 Over 45% of 2,667 hiring managers admitted to using social sites to screen
potential candidates Of which, over 35% said they would not hire an individual based on information
discovered
Points In The Hiring Process Where Social Media Is Used For Screening
Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies - 2008
Risks Of Using Social Media For Screening
Consistent use and (OFCCP) reporting requirements
Terms of use and privacy (Facebook and MySpace) – Private vs. Public
Using alias or false access to gain information Is what you found relevant to the position? Is information a valid predictor of job
performance? Use of private behavior by employers
Disclosure And Relevancy To The Position
“Drunken Pirate”
EEOC And ADA Compliance
Is Information Factual And Credible?
Is Information Factual And Credible?
Diploma Mills – A Worldwide Issue There are over 3,000 plus known diploma mills worldwide There are 810 based in the United States alone
Source: 2010 Diploma Mill Study conducted by Verifile Limited, United Kingdom
Vetting Education Credentials Via Social Media
Vetting Education Credentials Online
Vetting Employment Credentials Online
Get Social with US
Robert CapwellChief Knowledge OfficerEmployment Background Investigations, Inc. (EBI)
[email protected](800) 324-7700 ext. 181
Jessica Miller-Merrell, SPHRHR & Social Media Assassin
Xceptional [email protected]
@Blogging4Jobs(405)343-5751