social media - seen it all?

HEARD IT. HEARD IT. HEARD IT. Now what?

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It's a presentation on "If you've seen it all in Social Media. and heard it all?"

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HEARD IT. HEARD IT. HEARD IT. Now what?

WE KNOW YOU KNOW

Social Media is a

Dialogue

If Facebook was a country it

would be the third largest nation of the world.

WE KNOW YOU KNOW

Social Media is

here to stay.

WE KNOW YOU KNOW

UNFORTUNATELY MOST COMPANIES ARE STILL TREATING SOCIAL MEDIA JUST LIKE ANOTHER MARKETING CHANNEL.

WHEN IN FACT IT IS SO MUCH MORE.

IT IS:

PUBLIC RELATIONS CUSTOMER SERVICE LOYALTY-BUILDING COLLABORATION NETWORKING THOUGHT-LEADERSHIP AND YES, CUSTOMER ACQUISITION, TOO.

REALISE

IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT. HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS, SOCIAL

MEDIA CAN HELP. IF YOUR REPEAT BUSINESS SUCKS, SOCIAL MEDIA CAN

HELP. IF YOUR COMPANY’S WORD OF MOUTH SUCKS, SOCIAL

MEDIA CAN HELP.

HEARD IT! HEARD IT! HEARD IT!

now what?

MOVE ON NIELSEN!

Consumer Research just got way better than it has ever been.

Social Networks open the flood gates to your consumer’s private life.

WHAT IS THIS?

THIS IS HOW I SELL MUSIC

I AM DIGITAL

“I know: Experience is the product”

SOCIAL MEDIA IS NOT ADVERTISING

And it’s not about the BIG idea!*

Stop thinking campaigns, start thinking effective conversation.

*PS: Girish, please note.

THANK YOU

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