social media sensei

Why You Need To Why You Need To Market Market

Your BusinessYour Business

Online

www.socialmediasensei.co.uk

What Is Online Marketing?


Confused? Don’t Be!

Is essentially about two simple things:

Promoting Your Business Via The Internet

Building Profitable Relationships

Online Marketing


Why Online? Over the last 10 years the Internet has become part of our lives. People use the Internet to searchfor everything, especially:

Local Businesses

Local Information


If you’re not where your customers are looking you’re going to lose out to those

competitors who are…

90% of online commercial searches result in offline purchases

82% of local searchers follow up offline via an in-store visit, phone call or purchase

74% of Internet users perform local searches

61% of local searches result in purchases

54% of Internet users would rather use the Internet and local search than phone books


of all searches are based on of all searches are based on location according to location according to

Google… Google…

12 Billion

20%

Searches were served up by Google in the

U.S. in December 2011

2.4 BillionLocal searches in the

U.S. in just one month on Google

alone!


So that’s around… So that’s around…

1.9 Billion

People in the U.S. following up a local

search with an in-store visit, phone call or

purchase

1.4 BillionPeople in the U.S. making a purchase

following a local search

In December 2011 alone…In December 2011 alone…www.socialmediasensei.co.uk

Besides Google people prefer to Besides Google people prefer to search locally using…search locally using…

Rather than the Yellow PagesRather than the Yellow Pages

(on or offline)(on or offline)

Around 16% of searches

Around 14% of searches


And they’re not just searching for local businesses on their computers…

5 Times More 5 Times More SearchesSearches

Are Carried Out Are Carried Out On Mobile On Mobile

Devices Than On Devices Than On PCs….PCs….


of UK adults own a cell phoneof UK adults own a cell phone93%

OverOver 5 Billion people globally own a cell phonepeople globally own a cell phone


What Does This Mean What Does This Mean

For You?For You?

You can reach many more potential customers through Internet Marketing

You can do this more cheaply than through traditional methods such as print ads/Yellow Pages

You can be faster and more flexible with Internet Marketing than with those traditional methods

You will get a far better ROI with measurable results


What Else Does This Mean What Else Does This Mean

For You?For You?

You can raise awareness of your business and brandthrough Internet Marketing

You can build relationships with existing and potential clients/customers

You can gain authority and become a household name- locally or globally!

You can reach your clients/customers instantly

And so much more!And so much more!www.socialmediasensei.co.uk

How Can You Do This?How Can You Do This?

Through various methods including:

Brand Management

SEO

Google Places

Social Media Marketing

Mobile Marketing


And if all that makes you feel And if all that makes you feel like this …like this …

Don’t Worry!


We Can ExplainWe Can Explain

Clearly

Simply

Everything…
