social media seo for business
TRANSCRIPT
Building an Online Presence
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It’s all aboutSEO
Search Engine Optimizationwww.heidiallen.id.au
Become part of one or many groups with similar aims
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Groups form and reform depending on individual requirements
FluidInterconnectedGlobalPeer to peer
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Company vs Individual
Data streamProfessional networkingSocial media sites
Social Media SEO for Professionals
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Create an online profile
•Who are we
•How do we create a profile
•How do people find us?
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• Individual url address
• Individual webpage
Who are we ?
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• Interactive Online CV
• Connect
• Discussion Groups
• Network
• Status Updates
• Slideshare
• TripIt
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• Professional or Personal
• Your individual webpage
• Share information
• Photos/videos
• Status updates
• NEVER give your birthdate
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h"p://www.insocialmedia.com/profiles/blogs/demographic‐breakdown‐ofFeb2009
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Share Information with your group
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Twitter is a Search Engine
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Use Twitter for Research
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Twouble w Twitterswww.heidiallen.id.au
60% of new twitter users drop out after the first month
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Whether you’re a startup or an established company, your customers are probably on Twitter
And whether you like it or not, they’re going to complain and praise your company and products on Twitter Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum
How Your Company Can Build A Community on Twitter
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http://www.google.com/profiles/heidi.gabriele
Google Profile
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Gather Information
Social bookmarking for Research and Sharing
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Gathering information doesn’t have to be hard
http://amazingallphotos.blogspot.com/
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RSS feeds - really simple syndicationwww.heidiallen.id.au
GoogleReader
• Gathers & Sorts Information
• News
• Blogs
• Research
• Friend Information
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Social Bookmarkingwww.heidiallen.id.au
Give the thumbs up & share
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Blogs
Share and record your information
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Aggregators• ScienceBlogs
• ResearchBlogs
• AcademicEarth
• YouTubeEdu
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New Business is
Interactive & Social
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Gary Larson (The Far Side) threatens Fans if they use his comics
Scott Adams encourages fans to show his comic strips on website and change the text
Who gets more exposure?
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Open Course Ware
• Tailor-made to each individual
• Content free to use and reuse, created by institutions and individuals
• Flexible delivery
• peer to peer learning
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Clicked on link + page asks for subscription = close
page + go to another site. Conclusion: Not good
business model@JemimaKiss - Guardian Newspaper
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70% of purchase decisions are based on friend recommendations
in this case the social networkthe network markets
Listen to and respond to the network
David CushmanBrandoSocial.com
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