SOCIAL MEDIA

SERIES

MIKE HOY• Mike Hoy is your Dedicated Mortgate

Consultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

UPCOMING SOCIAL MEDIA CLASSES

Twitter – Thur. Sept 25th 2:00 PM – Clive Daniel Design Center

Blogging – Thur. October 9th 2:00 PM – Clive Daniel Design Center

Craigslist – Thur. October 23rd 2:00 PM – Clive Daniel Design Center

Google Apps – Thur. November 6th 2:00 PM – Clive Daniel Design Center

VS. VS.

Today we Will…

• Learn how to set up your profile

• Skills and endorsement

•Connections, groups, and following

•Recommendations

•How it can help YOU!

•Homework

• …. 64% of Everyone you speak to was making 60K and up?• How would this help your business?• What do you call the $60K People?

• …. Your entire audience was looking for an EXPERT in real estate?• How could you brand yourself?

• …. Your entire audience were serious about their careers and have a business acumen?

• …. Such a place existed?

WHAT IF..

THE PLACE

• 238 million registered users

• 2 new users per second

• 200 countries;19 different languages

• 42% regularly update; 27% check daily

• 9-12 = busiest times; 5-8 = busiest mobile times

• 69% make over $60k and 39% make over $100K• What do you call the $60K people?

The Facts

LINKEDIN FOR REALTORS

• YOU can be the Authority• Groups

• Participate & Answer Questions

• Brand yourself as the authority

• YOU can be the broadcaster• There is always something in the real estate market to

discuss• Share impactful articles• YOU BECOME the Source• Show you are in step with the latest trends and industry

updates

LINKEDIN FOR REALTORS

• YOU can be the Object of Accolades• Recommendations

• NEVER underestimate the influence of testimonials

• Amazon • Power of Reviews

• YOU CAN be the Virtual Multi-Tasker• Linkedin is the MOST time efficient of ALL social media

platforms • Blogs, Posts and Tweets from other platforms can go directly to your

LinkedIn Profile

How to Use LinkedIn as a Realtor

• Business Community

• Professional Resume

• Build lasting relationships

• Get leads OFF of LinkedIn

Main Page

Your Profile

1. Contact info

2. Summary

3. Experience / Jobs relevant to being a Realtor

4. Skills & Endorsements

5. Education

Contact Info

• Job Title (KEYWORDS)

• Area• Industry• Email• Phone• Address• Website • Specialties&

Designations

Summary

• Bio/ Recap

• 2-3 paragraphs

• Keywords

• Speak to your ideal clients

• Start with who you are, share some of your story and position your credibility

• End with CTA• What to do and where to go• “Call me for a Free Market Analysis”

• Your summary is your chance to dazzle potential clients or employers with something unique and outstanding. It’s a way to get your elevator speech out there before you’ve ever even spoken to these people. In an industry like real estate, first impressions are everything.

Experience

• Current position• Bullet Points• Past (relevant) positions

Skills

• You can add 50 skills

• Examples:• Real Estate • 1st time home buyer • Single family homes• Income properties• REO• Short sales• Buying/selling

• Endorse people for their skills

• Return the favor

Education

• Most recent will show up on top of profile

100% Profile

• Industry and postal code

• A current position with description

• 2 more positions

• Education

• At least 5 skills

• Profile photo

• At least 50 connections

• A summary

• “Improve Your Profile”

Connections, Recommendations, Groups & Following

Connections

• Basic search of friends, family, past co-workers, etc.

• Search for “Premiere Plus Realty”

• View these connection’s connections

• “People You May Know” box

• 1st = directly connected to

• 2nd = you and a 1st connection have a common connection

Groups

• #1 feature

• Aka join some groups!

• Examples:• NAR• NABOR• Chamber of Commerce• Search Naples and see what groups pop up• Premiere Plus

• Then connect with the people in these groups!

• Join groups with a relevant niche or topic• You can then provide helpful answers to questions posted, positioning yourself as a Real Estate expert

for those in the group

• LEARN!

Following

• Companies• Marketplace Home Mortgage• Your old college• SWFL Area companies: Hertz, Naples Daily News

• Professional People• Bill Gates

• Competitors • Research competitors within our market through LinkedIn’s Advanced People

Search Feature. You Can filter your results and save your search parameters so you don’t have to go back through the same search each time.

• News • Forbes, Naples Daily News

• VALUABLE RESOURCE!

Collect Recommendations

• Testimonials – from colleagues or clients

• Ask them to recommend you on LinkedIn after you have left them with a great experience

• DO NOT send it out/ask everyone

• How do you get recommendations?GIVE THEM!

• Go review Mike Hoy–he will return the favor

Your Social Media BFF!

Post & Message

Post

• Not like Facebook• “Share” Interesting, Inspiring & Informational stories

• See it – share it • Not all your own information

• Job postings• LinkedIn will post for you

• New job• Job anniversary • Connections

• How Frequently Should I Post? – Once A Week

• Like or comment on the status of your connections. If they post their latest blog article, make a comment indicating what really resonated with you. What did you like the most about it and how will that impact the way you do business? We all love hearing feedback, especially from trusted business connections.

Message

•PERSONALIZED

• Even just to connect

•Use their name

• Sign with your name

How can LinkedIn help YOU?

• 77% of users say LinkedIn has helped them researchpeople and companies

• 70% say it was helpful to connect to past business associates

• 50% said it was helpful building new network relationships with individuals who could influence potential customers

• Since approx. 85% of home buyers and sellers do their initial research online to get an idea of what the market is doing and LinkedIN ranks VERRRRY Well with SEO

Success Story!

• Realtor in Orange County, Cali

• Lots of big corporations in area (Google)

• Made connections with people in that area

• Over that weekend = 3 seller leads and 1 buyer lead

• Most of the people were home owners

• Send them a short message• “Here is what is happening in the local real estate market…

Would you like a free analysis to see what your home would sell for?”

• She got 10 responses – 3 of which wanted a full analysis!

• Do what Stacey did!

5 Ways to Generate More Business & 8 Mistakes

#1. Let Prospects Easily Find you

• Optimize your profile – show up on top of search results

• Use your KEYWORDS• That your ideal clients may be searching for

• Looking for a person or title

#2. Give Prospects a Reason to Connect With You

• Not enough to just show up on top

• Give them a reason to click on YOUR profile

• Use a compelling headline that grabs their attention • Keywords

• Attention grabbing

• Location

• “Naples Real Estate Expert Helping People Find Their Dream Home”

• “I help people sell their home in X amount of days | NaplesReal Estate Agent”

#3. Give Prospects a Reason to TakeAction

• 1st thing they see is your summary• Include keywords here

• Client focused

• Call to Action • Short Sale Specialist|Are you facing foreclosure and need help?

Call me Today!

• Link to something of value on your WEBSITE • www.johnmurdockmarketing.com

• Or an article on your blog

#4. Grow Your Network So ProspectsCan Find You

• If you have a small network, you dramatically limit the number of people who will ever see you in their search results

• For people to find you = grow your LinkedIn Network

• The only way someone can find you is if you are in their 1st, 2nd, or 3rd level connections, or a member of the same group

• Accept most requests

• Reach out to connections – once a week – personalized

#5. Follow Up with New Connections

• Send a welcome message

• Offer them something of value

• Create a “welcome” message and copy and paste

• Follow up regularly – off LinkedIn as well • Email

• Phone call

Export Contacts

• Email contacts out of LinkedIn

1. Click Network

2. Click Contacts

3. Sprocket in the right-hand corner – “settings”

4. “Export LinkedIn Connections”

5. Export as CSV File

6. Import into your database and put these contacts into your Email Campaigns

8 Mistakes

1. You only give because you expect to receive

2. You don’t give at all

3. You wait until you have a need

4. You forget where you are

5. You don’t share

6. You don’t care

7. You ignore your team’s network

8. You go generic

Link LinkedIn

• Add to your email signature, website and your online profile!

• Profile:1. Click “Edit Profile”2. Click “Edit” next to your personal URL3. Click “Customize your public profile URL” 4. Use your first and last name 5. Now you can plug this into your profile editor!

Remember!

LinkedIn is NOT a time suck… just remember to check it 4-5 times a week:

• Accept connections

• Find connections

• Check messages

• Read through your newsfeed

• Post/share!

Homework

1. Create your personal LinkedIn page if you don’t have one yet

2. Update your profile to include these essential items:1. Experience2. Education3. Skills4. Photo 5. Contact info

3. Join a group

4. Follow a company/ professional person/ news

5. Give a recommendation & endorse 3 people

6. Add to your websites and email signatures

Next Week?!

Same place, same time

Thursday, September 25th 2:00 PM

Clive Daniel Design Center