social media sessions “facebook analytics” alan long snr. account director
TRANSCRIPT
Social Media Sessions
“Facebook Analytics”
Alan LongSnr. Account Director
Today’s Insights
• Facebook Insights
• Australian Facebook Performance Report– Competitive Benchmarking
Social Media Sessions
Facebook Insights
• Understand the performance of your Page.
• Learn which content resonates with your audience.
• Optimise how you publish to your audience so that people will tell their friends about you.
Social Media Sessions
Social Media Sessions
Facebook Insights
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
Social Media Sessions
Facebook Insights
• The 4 most important insights– Engaged Users & Virality by post.
• What type of posts work best?
– Reach• Number of people you are reaching more frequently, your core
audience.• Where are people coming from – look for breadth.
– Likes• Look for spikes in activity and understand what underpinned.
– Ppl Talking About• Measure of engagement, can access competitive data to benchmark
and compare.
Social Media Sessions
Facebook Performance Report
Social Media Sessions
Facebook Performance Report
Social Media Sessions
