social media sgia
TRANSCRIPT
![Page 1: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/1.jpg)
R I C K M A N D E L P R E S I D E N T
M A N D E L / S C R E E N T E C H
M E M B E R S G I A A S P T
SOCIAL MEDIA MARKETING
![Page 2: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/2.jpg)
Social Media
SMALL BUSINESS STYLE
![Page 3: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/3.jpg)
Who is MANDEL/SCREENTECH
SMALL BUSINESS THAT WILL USE SMM PREPRESS FOR SCREEN PRINTING
FILM POSITIVES AND DOT PROOFING PROFILING √ VIRTUAL FILM REMOTE ASSISTANCE/Mac √√
CUSTOM GRAPHIC SOLUTIONS LARGE FORMAT PRINT EVENT GRAPHICS RETAIL IMAGERY √ VARIABLE IMAGERY √√
![Page 4: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/4.jpg)
My Goal Today ……..
Introduce Social Media; Electronic Conversation Shock and awe…. Social media marketing is a conversation Where it fits the “smaller” biz
![Page 5: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/5.jpg)
Behind the Curtain
Web 2.0 Flash and Ajax Real time calculating and updating Kayak
![Page 6: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/6.jpg)
Kayak
![Page 7: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/7.jpg)
My Opinion for the Small Print Company
LinkedIn: Biz Focus: Sales and networking; Facebook: good to push to create a community.
Personal and biz related Youtube: great technology to place within a site Twitter: nobody wants to know what I am doing, but
they may follow you? Two way. Blogging: One way “twitter” and more verbose Success is if your client or prospect participates,
which is the “buzz”, and when you learn more about your own biz through the eyes of others
![Page 8: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/8.jpg)
So, Is This How You Feel?
![Page 9: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/9.jpg)
![Page 10: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/10.jpg)
Who R U? Google and see.
![Page 11: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/11.jpg)
Social Media a Fad?
![Page 12: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/12.jpg)
Is social media real?
![Page 13: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/13.jpg)
Is Social Media A Fad?
![Page 14: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/14.jpg)
Is Social Media A Fad?
![Page 15: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/15.jpg)
Is Social Media A Fad?
![Page 16: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/16.jpg)
Is Social Media A Fad?
![Page 17: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/17.jpg)
Is Social Media A Fad?
![Page 18: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/18.jpg)
Is Social Media A Fad?
![Page 19: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/19.jpg)
Is Social Media A Fad?
![Page 20: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/20.jpg)
Is Social Media A Fad?
![Page 21: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/21.jpg)
Is Social Media A Fad?
![Page 22: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/22.jpg)
Is Social Media A Fad?
![Page 23: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/23.jpg)
Is Social Media A Fad?
![Page 24: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/24.jpg)
Is Social Media A Fad?
![Page 25: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/25.jpg)
Is Social Media A Fad?
![Page 26: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/26.jpg)
Is Social Media A Fad?
![Page 27: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/27.jpg)
Is Social Media A Fad?
![Page 28: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/28.jpg)
Is Social Media A Fad?
![Page 29: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/29.jpg)
Is Social Media A Fad?
![Page 30: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/30.jpg)
Is Social Media A Fad?
![Page 31: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/31.jpg)
Your Website Is Not the Center of the Universe
and ever expanding
![Page 32: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/32.jpg)
Your Website Is Not the Center of the Universe
Forever Expanding
It's common knowledge that the universe is expanding, as is the Internet. The "boom" is back on and with it being increasingly easy to establish a web presence mirroring the
expansion of the universe.
![Page 33: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/33.jpg)
Your Website Is Not the Center of the Universe
Forever Expanding
By 2010, Millenials/X’ers /Y’ers will outnumber Baby Boomers. These “digital
natives” have never known life without ATM’s, Internet, or 24/7 TV. They have
more online friends then real ones …. and they are our vendors and clients.
![Page 34: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/34.jpg)
Your Website Is Not the Center of the Universe
There probably isn't a company in America that isn't wresting with the problem of managing different generations. Baby boomers, Gen
X, Millenials: they all seem to want something different. Boomers are good team players, love the social interaction at work, will work all
hours and are willing to invest time in working their way up the corporate hierarchy. Gen Xers are so much more skeptical, think the boomers are crazy to work so hard, and are determined to do a good job -- but also to go home at night and have a life. And the latest crop
-- Millenials -- have no patience at all; if they're not happy, they won't work through it: they just leave. Boomers like handwritten
notes and phone calls, Gen X mostly do email and Millenials do text or instant messaging. How are you supposed
to pull all these people into a team and get them to work well together? They don't talk the same language or use the same tools.
Some days, it feels like herding cats.
![Page 35: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/35.jpg)
Where the Buzz is Trending
![Page 36: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/36.jpg)
BUZZ
![Page 37: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/37.jpg)
Create the Buzz
Forever Expanding
![Page 38: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/38.jpg)
VIRAL MARKETING
VIRAL MARKETING -(n) A form of online marketing characterized by the voluntary spread of a piece of media from person to person, or host site to numerous people.
Good or bad Coke/Starbucks
![Page 39: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/39.jpg)
H T T P : / / W W W . A W G B R A N D S . C O M /B E E N T H E R E . H T M L
Viral Video
![Page 40: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/40.jpg)
H T T P : / / W W W . Y O U T U B E . C O M / W A T C H ?V = H B A 7 7 5 U J S R 8
Naked Cowboy
![Page 41: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/41.jpg)
More Viral Video
![Page 42: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/42.jpg)
More Viral Video
http://www.youtube.com/watch?v=VpAuDrs5ocg
![Page 43: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/43.jpg)
Brand Name “check it out”
![Page 44: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/44.jpg)
Monitor the Buzz
http://www.socialmention.com/
![Page 45: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/45.jpg)
The Conversation
![Page 46: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/46.jpg)
Or Lack of Conversation
Ads YELL Email can yell Pitchman yell Direct mail yells
![Page 47: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/47.jpg)
The Conversation
![Page 48: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/48.jpg)
The Conversation
![Page 49: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/49.jpg)
The Conversation
![Page 50: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/50.jpg)
The Conversation
Isn’t that the gig? Electronic conversation Show a client a solution without yelling Create the avenue to converse; post a solution to
elicit a response (comment/conversations) address people directly - @name to answer and
ENGAGE people to speak with you @AlexInsideMedia
![Page 51: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/51.jpg)
And What is the Best Conversation?
And what are the best conversations?
When the other person is talking. And better, when the other person is talking about YOU.
![Page 52: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/52.jpg)
The Conversation
![Page 53: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/53.jpg)
If I had to start ….
www.facebook.com (a place to show your product) www.twitter.com (create a buzz) www.linkedin.com (a place to network) www.youtube.com (a tool to use) www.yourwebsite.com (place to interact/portal) www.blogger.com (more buzz)
![Page 54: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/54.jpg)
Your Web Site
All websites should include a "blog", not separate from the website. Social media points back to key information and content available on your site which helps your search and rankings - FB/YT/Twitter
![Page 55: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/55.jpg)
Your Web Site/Blog
Wordpress.com
![Page 56: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/56.jpg)
Combo Approach
The culture of social media is a non-selling one; attempts to blatantly make offers are sometime even met with hostility. Email, on the other hand, has always been a transactional environment – odd as it may seem, the same person who may be offended by your pitch on your blog might welcome your discount coupon through email.
Sales or coupons work
![Page 57: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/57.jpg)
A Framework for Branding Through Social Media
Direct Communication Communications Catalyst Cooperative Communication Participatory Definition Brand Embodiment
http://socialmediatoday.com/SMC/121581
by Jordan Julien
![Page 58: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/58.jpg)
A Framework for Branding Through Social Media
![Page 59: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/59.jpg)
A Framework for Branding Through Social Media
![Page 60: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/60.jpg)
![Page 61: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/61.jpg)
Group Opportunities
![Page 62: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/62.jpg)
LinkedIn Group
![Page 63: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/63.jpg)
LinkedIn Group
![Page 64: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/64.jpg)
LinkedIn Group
![Page 65: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/65.jpg)
Contacts Opportunities
![Page 66: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/66.jpg)
![Page 67: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/67.jpg)
NETWORK AS AN INDIVIDUAL Advance Sales Knowledge
NETWORK AS A COMPANY Presence and Buzz
NETWORK WITHIN A GROUP Sales Knowledge
![Page 68: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/68.jpg)
FACEBOOK INDIVIDUAL ACCOUNT
![Page 69: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/69.jpg)
FACEBOOK BIZ PAGE
![Page 70: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/70.jpg)
FACEBOOK BIZ PAGE
![Page 71: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/71.jpg)
![Page 72: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/72.jpg)
![Page 73: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/73.jpg)
![Page 74: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/74.jpg)
Creative Tweeting
Sales log to a sales manager Tech logging activity, time, and specifics
![Page 75: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/75.jpg)
Need Followers for Twitter
http://www.youtube.com/watch?v=hBXmVkGmVnA
![Page 76: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/76.jpg)
Tools to Link Your Sites Together
http://friendfeed.com http://ping.fm http://hootsuite.com
![Page 77: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/77.jpg)
How a Guru Does It
http://card.ly/AlexInsideMedia
![Page 78: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/78.jpg)
How a Guru Views It
http://card.ly/AlexInsideMedia
“… it's like anything all people are different and consume messages differently - social sites are just another tool that's all. For some reason calling tools something special like ‘social media/networking’ helps humans digest the newness of a concept and helps band people together to get insight and help.”
![Page 79: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/79.jpg)
You Can Do the Same
http://card.ly/
![Page 80: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/80.jpg)
I Did the Same
http://card.ly/
![Page 81: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/81.jpg)
Is Traditional Media Still Relevant In A Social Media World?
Traditional Media Has Immediate Recognition and Credibility Supports the Social Media Concept Be Everywhere - Reach Millions – Diversified Audience Creates Thought Leader Status Can Lead to Impressive Opportunities http://www.prweb.com/releases/2009/09/prweb2835364.htm www.prweb.com With Social Options www.pitchengine.com
By National Media Strategist & Publicist, Annie Jennings
![Page 82: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/82.jpg)
How To
www.graspr.com
![Page 83: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/83.jpg)
How Do WE Use Social Media?
Show legitimacy; how we advertise Video Slide shows Conversation regarding successes, installations, etc.
Increase Google Order The more you post, the more you move up
Increase Visibility, Buzz Utilize the Technology behind the Curtain
Youtube Flickr Twitter SlideShare
![Page 84: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/84.jpg)
What Did I Learn regarding Social Media?
Show legitimacy; how we advertise Video and Slide shows Cross platform tools Conversation regarding successes, installations, etc.
Messaging “Email”/Inboxes Which email is connected
Focus on one site at a time Learning software, but all are similar
![Page 85: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/85.jpg)
ONE OF MANY TOOLS TO ADVERTISE
![Page 86: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/86.jpg)
Sometimes You have to Take a Leap of Faith
![Page 88: Social Media SGIA](https://reader036.vdocuments.net/reader036/viewer/2022062513/5556edc3d8b42ac60c8b4ead/html5/thumbnails/88.jpg)
Q & A
LINKS/REFERENCES [email protected]
@AlexInsideMedia @MZKagen http://card.ly/
www.hubspot.com www.namechk.com
http://www.socialmention.com www.blogger.com
www.wordpress.com www.graspr.com
http://www.mashable.com http://www.socialmediatoday.com
http://marketingtips101.blogspot.com/ http://blog.linkedin.com/2007/07/25/ten-ways-to-use/
http://blog.guykawasaki.com/2006/02/the_art_of_schm.html http://pistachioconsulting.com/featured-articles/twitter-for-business/
http://www.businessweek.com/magazine/content/09_64/s0904046702617_page_2.htm http://www.cio.com/article/487319/Twitter_Tips_How_To_Search_Twitter_Smarter
http://www.cio.com/article/479010/Twitter_How_to_Get_Started_Guide_for_Business_People