social media shakedown of top brands in february 2013
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Unmetric analyzes Top brands across Facebook, Twitter, YouTube and Pinterest in February 2013TRANSCRIPT
analyzed by
Social Media Shakedown of Top Brands in February 2013
SO SOCIAL MEDIA BENCHMARKING COMPANY
We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.
FOR BRANDS
THE
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
added a whopping 11 Million Fans!
February 2013
Brands that Gained the Most New Fans
Brands with the Highest Fan Growth Rate
experienced an exponential growth rate of 648%
February 2013
Most Engaging Posts Across All Sectors
February 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector` Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
February 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2013
A Closer Look at Selected Top
Brands
Blackberry, House, Burberry, Walmart, Expedia
Blackberry – Product Release The Blackberry 10 release received great engagement
Blackberry Vs Samsung Mobile US Blackberry toppled January sector leader Samsung Mobile US off the top of the charts.
Here’s how Blackberry did it
Blackberry Vs Samsung Mobile US Similar demographic pro"le
Blackberry Samsung Mobile US
Burberry – New Collection
Burberry received great engagement around its Spring/Summer 2013 Accessories Collection
House – Huge Fan Growth
Huge increase in Facebook Fan Growth
House grew faster than the average Media – Audio/Visual brand on Facebook
Walmart – Great Facebook Reply Strategy
Interaction with Fan Posts
Fans initiated 1706 conversations on the Walmart wall which are not deleted/hidden. Walmart participated in 46.5% of these conversations
The Average time Walmart takes to reply (based on 794 conversations they chose to participate in) 26 mins 43 secs
794/ 1706
Sentiment Analysis of Fan Posts
29.6% 15.4% 55.0%
31.5% 48.2% 20.3%
Automated sentiment analysis of the 1706 fan posts (does not include follow up comments on the post)
Automated sentiment analysis of the 794 posts Walmart replied to (does not include follow up comments on the post)
Expedia – Sector Related Posts
Expedia posted a lot around its brand, however it received greater engagement posting about its sector
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
added the most new Followers on Twitter
February 2013
Brands that Gained the Most New Followers
Brands that Tweeted the Most
Interestingly, amongst the top 10 tweeters, 3 of them were from banking recruitment handles
February 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
February 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2013
SO
A Closer Look at Selected Top
Brands
Coca-Cola, Instagram, Benefit Beauty, NYLI
Coca-Cola – #CokeShowGirls
Replies around the #CokeShowGirls campaign
Coca-Cola – Benchmarking Average Reply Time
ART: 8hr, 19min ART: 7hr, 58min
ART: 4hr, 47 min
Most Food/Beverage brands in North America took around 8 hours to reply to a Tweet
Instagram – Incredible Growth Rate
Although Instagram tweeted minimally (with an average of 1 Tweet/Day), they performed very well due to their amazing follower growth
4.23% 4.23%
8.04%
Top Personal Care brands on Twitter How did @Bene"tBeauty top the twitter
chart in February?
Brand Name Total Followers Followers Growth
Number of Tweets
Average Response Time Proactive
Tweets Replies Retweets
@BenefitBeauty 143,783 4.27% 75 461 126 1:15:55
@AXE 89,987 11.92% 122 188 9 2:00:13
@LOrealParisUSA 59,019 7.75% 89 1329 44 1:20:39
@OldSpice 216,679 -0.58% 12 2 0 0:27:59
@UrbanDecay411 144,135 4.07% 60 53 24 1:14:17
New York Life - #NYLTips New York Life Insurance had a live Twitter chat around #NYLTips
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 76.9m views
February 2013
Top Videos of the Month
February 2013
Playstation – PS4 release Samsung Mobile USA – The Next Big Thing
Game Of Thrones - Season 3: Trailer Google - How It Feels [through Glass]
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
February 2013
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2013
SO
A Closer Look at Selected Top
Brands
American Express, RedBull, Old Spice, Dior
American Express - Amex Sync On Twitter
American Express’s amazing campaign received great engagement on YouTube
American Express - Amex Sync On Twitter
Video Views Growth
Red Bull’s Harlem Shake (Skydive Edition)
Red Bull’s creative around the Harlem Shake meme obviously received tremendous engagement amongst all viewers Video Views Growth
Old Spice’s Ad Campaign - Irresistable
Video Views Growth
Miss Dior - 'La vie en rose’
Video Views Growth
ANALYSIS OF
BRANDS ON PINTEREST
Followers, Pins, Repins, Boards etc
Brands that added the most followers
experienced a growth rate of 8.7% Most of the growth can be attributed to their Woodland Creatures board
February 2013
Brands that added the most Pins
February 2013
Sector Leaders in the United States
February 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television
Sector Leaders in the United States (Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
February 2013
SO
A Closer Look at Selected Top
Brands
Southwest Airlines, Wine Sisterhood, Pillsbury, Jetsetter
Southwest Airlines – Travel Style
The Metrics:
Wine Sisterhood – From their Blog
The Metrics:
Pillsbury - St. Patrick's Day Delights
The Metrics:
Jetsetter – Daily Moment of Zen
The Metrics:
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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