Keeping Up with Social Media

A Plan for Business Owners

@BrianMoran

Founder & CEO

Brian Moran & Associates

Social Media Overload

What is Social Media & Why Should Business Owners Care About It?

#PRSMS @brianmoran

Social Media is a “Means to an End.”

#PRSMS @brianmoran

What’s Your Plan?

Milwaukee to Lubbock, TX 1,224 Miles Using Google Maps 36 Separate Steps Shortest = 404 Feet; Longest = 378 Miles 20 Hours 23 Minutes to Get There 10 Volunteers Who gets there first? Why?

Six Reasons To Use Social Media

Lead Generation Customer Service Market Research Competitive Analysis Networking PR

The Big Three

Top 5 Excuses I’m Late to the Party There’s Too Much to Learn I Don’t Have the Time Social Media is Constantly Changing I Don’t Need It to Run My Business

My Responses Social Media is Like College. You Can’t Take

128 Credits in One Semester If You Can’t Find the Time to Do Something

Right; When Will You Find the Time to Do It Over?

The Horse Has Left the Barn. Make the Investment.

10 Suggestions

Twitter Tweet, Retweet & Reply Be Consistent Avoid Politics, Religion & Tweeting After Midnight

10 Suggestions (cont’d)LinkedIn Make Connections Give & Get Recommendations Join Groups: Ask Questions; Give Answers

10 Suggestions (cont’d)

Other Use Google Alerts Engage with Industry Communities Get Employees Involved, But Make Sure

They Know the Rules

Thank You