social media spain
DESCRIPTION
Social Media SpainTRANSCRIPT
Overview of Social Media
106924550 , Gio Barto / Photographer's Choice
Getty Images – Social Media Spain gettyimages.es
88783421, Júlía Runólfsdóttir/Flickr
Facebook – Objectives
Objectives:
• Engage with our clients.
• Provide them interesting content and localized information about Getty Images Spain.
• Get new clients.
• Increase our number of fans on our GI Facebook page.
Target:
• Creative and designers.
• Photographers
• Corporate
• Media
We don’t want to have a high number of fans that are not part of our target.
Getty Images – Social Media Spain gettyimages.es
88783421, Júlía Runólfsdóttir/Flickr
Facebook – Launching
• We decided to launch our new Getty Images Spain page on Facebook during the last edition of El Sol, the most important advertising festival in Spain.
• It was an event were we could find the target we are looking for and we had presence there through the Free Thinking Zone.
• It was the perfect opportunity to promote our new page on Facebook. Poster with QR code and information about the event was posted on our page.
Getty Images – Social Media Spain gettyimages.es
88783421, Júlía Runólfsdóttir/Flickr
Facebook – Wall
Getty Images – Social Media Spain gettyimages.es
Facebook - Photos
Getty Images – Social Media Spain gettyimages.es
Facebook - Contents: creative - lightboxes to inspire
Getty Images – Social Media Spain gettyimages.es
Facebook – Contents: creative - posts
We post about advertising campaigns, outstanding photography and design, we want to share with our followers relevant and inspirational content.
Getty Images – Social Media Spain gettyimages.es
88783421, Júlía Runólfsdóttir/Flickr
Facebook – Contents: editorial
Second step has been to increase editorial visibility by posting 1 or 2 relevant local content or event that are covered in Spain.
Third step has been to add archival material.
Getty Images – Social Media Spain gettyimages.es
Facebook - Actions: promotion
Facebook Ads Promote our GI Facebook page trough the Facebook ads. Low budget and very targeted focus. Wall to Wall Create connections with other agencies and magazines related to advertisement, graphic design and photography. HERO Banner We used our Homepage Banner to promote our Facebook Page.
External Banner External Banners on marketing and
design web sites to promote Getty Images Facebook Page.
Content Content related to design and
advertisings, products and editorial. Twitter Interaction between twitter and Facebook
Getty Images – Social Media Spain gettyimages.es
Facebook - Actions: promotion and content
June 13th to June 19th • Wall to Wall action • Content • Banner HERO • Twitter June 20th to June 26th • Wall to Wall • Content • Cup contest (launched Friday 17th) • External Banner • Twitter June 27th to July 3rd • Facebook EM • Wall to Wall • Content • External Banner • Twitter
July 4th to July 10th • Facebook Ads • Wall to Wall • Content • Contest (ending) • External Banner • Twitter July 11th to July 17th • Editorial Content • Twitter • Facebook Ads
Getty Images – Social Media Spain gettyimages.es
Facebook - Ads on FB
Facebook Ads We published two targeted Facebook ads With different text and images. They were launched on 6 and 8 of July.
Getty Images – Social Media Spain gettyimages.es
Facebook - Actions: contests
First Contest - Getty mugs Increase number of fans. Increase participation on our page. Engagement between brand and user. Action: post the most ugly cups of your office. The 3 most voted pictures will receive 10 Getty mugs.
Future Contest - Flying Monkey Increase number of fans and participation. Engagement between brand and user Teaser for next campaign and remember old campaigns (El Sol) We had presence in the last edition of El Sol, advertising festival. We gave some toys called the flying monkeys (teddy monkeys that scream when they were thrown). They became famous and we’d like to use them again to increase our facebook page (major part of our contacts where from El Sol festival). We will produce images, video and contest (details to be defined)
Getty Images – Social Media Spain
gettyimages.es
Facebook - Contest: Flickr mugs
Getty Images – Social Media Spain
gettyimages.es
Facebook - Linked to Twitter
Getty Images – Social Media Spain
gettyimages.es
Overview of Social Media Spain
Thinkstock – Social Media Spain
thinkstock.es
Objectives:
• Engage with our clients.
• Provide them interesting contents and localized information about Thinkstock Spain.
• Get new clients for Thinkstock.
• We want to increase our number of fans on our TS Facebook page.
Target:
• Advertising agencies and designers
• Corporate
• Photographers
Facebook – Wall
Thinkstock – Social Media Spain
thinkstock.es
Thinkstock – Social Media Spain
thinkstock.es
Facebook – Photos