social media & story telling bootcamp · #iheartoc | social media & story telling bootcamp...

2016Social Media & Story

Telling Bootcamp

#iheartoc | Social Media & Story Telling Bootcamp

Social Media & Story Telling Bootcamp Presenters

Carol FergusonSR. DONOR RELATIONS AND PROGRAMS OFFICER

Orange County Community Foundation

Anna Romiti & TeamReveille, Inc.

Cathleen OteroDIRECTOR OF DONOR RELATIONS AND PROGRAMS

Orange County Community Foundation

Social Media & Story Telling Bootcamp

10 STEPS TO SUCCESS

6 A.M. APRIL 27 – NOON APRIL 28, 2016

2ND ANNUAL


Trainers

Anna Romiti [email protected]

Chelsea Van Arnam MARKETING [email protected]

Chelsea Nasitka MARKETING [email protected]

Amanda Irving PUBLIC RELATIONS [email protected]


Objectives

Define your message - what are you communicating?

Understand social media platforms and their uses

Communicate effectively across all mediums for Giving Day


STEP 1: What is your story?

1. Can you you tell your story in 140 characters or less?

2. How does your story make people feel?

Because Children are our future. They should be happy and

healthy #iheartoc #Charity

Because of @_____________ children have a safe place to go after school. You can #iheartoc

too. Only 15 minutes left! #charity


STEP 2: You have your story…Now what?

1. Developing a strategy

2. Creating content • Must be personal • Must be visually appealing • Must be relevant • Must be easy to understand

3. Setting a schedule/timeline • Create a content calendar


1

NovemberSocialMediaContentCalendar

Monday,November9 Facebook Twitter InstagramAreyoulookingtomakeadifferenceinthelivesoflocalservicemenandwomeninhonorofVeteran’sDay?LearnwaystohelpprepareservicemembersforcivilianlifethroughourOrangeCountyVeteransInitiative.http://www.oc-cf.org/veteransPhoto:https://www.dropbox.com/s/h59hztb9hhga08u/ScreenShot2015-11-04at12.35.11PM.png?dl=0

Lookingtomakeadifferenceinthelivesoflocalservicemenandwomeninhonorof#VeteransDay?Learnhow:http://ow.ly/Ug2bB

AreyoulookingtomakeadifferenceinthelivesoflocalservicemenandwomeninhonorofVeteran’sDay?LearnwaystohelpprepareservicemembersforcivilianlifethroughourOrangeCountyVeteransInitiative.http://www.oc-cf.org/veteransPhoto:https://www.dropbox.com/s/h59hztb9hhga08u/ScreenShot2015-11-04at12.35.11PM.png?dl=0

Tuesday,November10 Facebook Twitter Instagram

Weallhavethepowertocare,createandmakethingsbetterinourcommunity.DuringourAnnualMeetingonNovember18,we’llsharehowweworktomakeadifference.Now,wechallengeyou.Sharewithushowyouhavemade#OrangeCountyabetterplacetocallhome.#PowerChangeOCPhoto:https://www.dropbox.com/s/bf846yvalm35h77/Helpinghands.jpg?dl=0

Weallhavethepowertomakethingsbetterinourcommunity.Sharehowyouhavemade#OrangeCountyabetterplace.#PowerChangeOC

Weallhavethepowertocare,createandmakethingsbetterinourcommunity.DuringourAnnualMeetingonNovember18,we’llsharehowweworktomakeadifference.Howdoyoutrytomake#OrangeCountyabetterplacetocallhome.#PowerChangeOCPhoto:https://www.dropbox.com/s/bf846yvalm35h77/Helpinghands.jpg?dl=0

Wednesday,November11 Facebook Twitter InstagramToday,wehonorallthebravemenandwomenwhohaveservedourcountry.#ThankYouforallthesacrificesyou’vemadeforourfreedom.Wesaluteyou

Today,wehonorthebravemen&womenwhohaveservedourcountry.#ThankYouforthesacrificesyou’vemadeforourfreedom.

Today,wehonorallthebravemenandwomenwhohaveservedourcountry.Thankyouforallthesacrificesyou’vemadeforourfreedom.Wesalute


STEP 3: Social Media Defined

Facebook: Facebook is like your living room: A place where people gather to talk, share news and be entertained.

Instagram: Is like a photo album-it tells the visual story and provides a fun way for people to connect in real-time.

Twitter: Is like a newsroom: Quick sound bytes of interesting information.


STEP 4: Facebook

1. Like: be sure to “Like” the Orange County Community Foundation page for continuous updates and to enable OCCF to properly tag your organization and increase reach.

2. Cover photo: update to reflect the Giving Day branding.

3. Icon badge: update to reflect the Giving Day branding.

4. Join the OCCF Facebook Event for

Giving Day!


STEP 4: Facebook (continued)

5. Posts: • During the 30 hours a minimum of

8–10 posts. • Be creative and accurate. • Reply to questions, comments

and updates to give your brand relevance and personality.

• Engage with like-minded target-audience pages and posts.

• Use high-quality photos in posts. Sample photos could include:

Staff. Famous quotes. Visual reminders of the cause you serve.


STEP 4: Facebook (continued)

• Share and comment on OCCF Facebook posts.

• Thank donors! Show your appreciation and leverage their following.

• Ask questions! This is your opportunity to learn more about your audience.

• Create your own contests and/or giveaways. Challenge your viewers to get more involved. (Idea: Trivia about your organization)

MUST DO: Join the Giving Day learning community on Facebook to share and learn from your peers.


STEP 5: Instagram

#iheartoc

1. Post: During the 30-hour giving period post a minimum of 5-6 original posts.

2. Hashtags: Once you add a hashtag, all Instagram users can see your post. It goes into the world of hashtags. This allows users who are not following you to see your content.


STEP 5: Instagram (continued)

3. Geotagging: By geotagging (adding your location) to your posts you are creating the opportunity for followers to find content connected with your location.

4. Tag OCCF in all posts. 5. Reposts: Repost relevant partner/donor/

collaborator content. (as it’s available)6. Ideas for sample posts could include: • Provided graphics • Staff engaging on • Visual representations of

the cause you serve • Infographics • Famous quotes/sayings • Thanking donors


STEP 5: Instagram (continued)

7. Promoted posts: In essence these are paid posts. They are very inexpensive. This opportunity allows for you to reach new, targeted audiences outside of your followers.

HELPFUL HINT: Make sure your profile includes a link. For everyday use, it should include a link to your organization’s website. On Giving Day your profile should link to your Giving Day donation page.


STEP 6: Twitter

1. Share timely news. 2. Use hashtag #iheartoc 3. Tag your organization’s brand ambassadors in a tweet with your

custom link to spread the word about Giving Day.4. Thank everyone who mentions #iheartoc and tags your

organization in a tweet.5. Create a hashtag featuring your organization name to rally and track

supporters of your organization.6. Retweet OCCF Giving Day tweets.7. Generate a contest.

BEST PRACTICE: Stick to a routine: The most popular accounts offer a steady stream of tweets. 5 to 10 a day. It’s unlikely you’ll over tweet.


STEP 7: Video

1. Use the video to communicate the event to your organization on websites, social media sites and internal communications channels.

2. Make your own viral video and distribute it through your electronic marketing or social channels. Reminder: Instagram videos are :15 second or less.

3. Video is one of (if not the) best ways to create engagement across all platforms. The trick is creating a great video!

BEST PRACTICE: Tag! Be sure all videos are tagged with your organization’s name.


STEP 7: Video (continued)

How to create a social worthy video! 1. Use any iPhone, Galaxy or device that has recording capabilities.2. Point and shoot!3. Be sure to check lighting and sound with a quick test run.4. Upload!

To upload a video file to Facebook:1. Click at the top of your news feed or timeline2. Click upload photos/videos and select the video file from your

computer3. Tag the appropriate organizations4. Click post



To upload a YouTube video to Facebook:1. Copy the YouTube video link as a status update2. Once the image of your video appears, delete the link and write

your post3. Tag the appropriate organizations4. Click post



To upload a video to Instagram:1. Save video file to smart phone2. Tap the center upload button in Instagram3. Select video button to view video library4. Select video (If video is longer than 15 seconds, use the scissor

icon to trim video.)5. Hit next6. Add organization location7. Tag appropriate organizations8. Share

MUST DO: Add your Giving Day video to your Nonprofit Central profile


1. E-newsletters2. Website3. Blog(s)4. Email5. Your staff/employees • Voicemails • Word of mouth • Meetings

STEP 8: Effective Use of Key Communication Assets

email signature text sample

Mr. NonProfit123 Philanthropy Way | 999-999-9999 | [email protected]

Do you heart OC?Show your love by donating on April 27 or 28

email signature HTML sample

Mr. NonProfit123 Philanthropy Way | 999-999-9999 | [email protected]

D O YO U H E A R T O C ?S H O W YO U R LO V E BY D O N AT I N G O N A P R I L 2 7 O R 2 8 !

HELPFUL HINT: “Brand assets are owned by the consumer. Listen to them and learn.”


Creating an effective E-newsletter 1. Subject line: This is by far the most important aspect of a

newsletter. The subject line is your first impression. It should include a clear concise benefit to the reader.

2. Be Social. Promote your social channels and share sample posts from your feed.

3. Be informative. Readers must find information immediately beneficial to them. Be sure your e-newsletter not only talks about your cause, but about how your cause and your services are being impacted.

4. Don’t be afraid to ASK! Majority of readers are waiting to be asked for something in e-communication. Go for it and don’t hold back. Make your ask BIG, BOLD and easily clickable.

STEP 8: Effective Use of Key Communication Assets (continued)


1. Google Analytics 2. Facebook Insights

STEP 9: Measure Results


Repeat!

STEP 10:


1. What social media platforms will you use for Giving Day?2. What are the key messages you will convey on these platforms?3. Which social media prize challenges will you attempt to win?4. Do you have a staffing plan? Who will run your social media

campaign?5. What other tools/resources do you need to implement this

practice?

Social Media Questions: Start Thinking!


Panel Presentation

Amanda WarnerMANAGER, DEVELOPMENT & SPECIAL EVENTS, MOMS,

ORANGE COUNTY

Christine NolfFORMER EXECUTIVE DIRECTOR, MIKA COMMUNITY

DEVELOPMENT CORPORATION

Lani DalyCOMMUNITY RELATIONS COORDINATOR, DAYLE MCINTOSH

CENTER

social media & story telling bootcamp · #iheartoc | social media & story telling bootcamp...

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