social media storytelling
DESCRIPTION
What makes for good storytelling, especially on social media platforms? This presentation goes through examples of brands who are great storytellers, and ends with some brainstorming questions on how you can apply these learnings to your brand.TRANSCRIPT
Social Media Storytelling
Lauren Cucinotta
Thursday, October 10, 13
Why listen to me?
I’ve been a storyteller for: TED, Doyle & Doyle, Vivre, Pie in
the Park+ MYSELF.
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Why stories?
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“Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. (That's why so many politicians tell stories in their speeches.) They realize that "what you say" is often moot compared to "how you say it." “ - Shane Snow, Contently
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Why are YOU here?
What platforms do you use?
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Storytelling is...
A tool to get your message across.
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The magic is in -- What can a story do?
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Make it more easily understood. Spread it faster.
For an IDEA
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Zamaaan
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The Real Tumors of New Jersey
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Define your online identity. Get you a job. Show your
creativity.
For YOU
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Ayasakai
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Tim McDonald
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Launch a product. Get attention. Get new customers.
Start conversations.
For a BRAND
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GAP
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Great Storytellers
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Of a Kind
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TED
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Kickstarter
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Red Bull
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Vice
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What makes for good storytelling?
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Presents your message in a clear and creative way that excites and inspires
your audience, and drives them to engage with your content.
Has an authentic voice that connects
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Why is it important? Attention span =17 seconds
Tons of information on the web, and beyond
Makes a message easy to understand
Makes a message relatable and engaging
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If you don’t make your message clear, no one will listen.
In conclusion...
Stories are a hook that capture attention, and imagination.
Be authenticThursday, October 10, 13
How can social media help you tell a story?
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They are the interactive platforms you can play with to
help SPREAD your message and share your story.
The trick is using the right platform for the right message.
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FacebookTwitter/Vine
Tumblr/BlogYouTube/Vimeo
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Text
QuotesPhotos
VideoGifs
Graphics
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Keep in mind...
Be really good at the platforms you choose = publish often and
engage.
You don’t need to be everywhere, choose wisely.
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Working Session
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What is your message?
Take 5 minutes to decide on a message, and write 1 - 3
sentences on what that is.
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What’s the story?
What will CONNECT with people? Brainstorm a story that
conveys your message.
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How to tell using social media?
Choose 1 or 2 platforms that you like.
How can you tell your story on that platform? What can you create?
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Twitter: @LCucinotta
Keep in Touch
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