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social media storytelling: an overview of tactics and techniques

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Stephanie Cude | Digital Content Manager

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Page 1: Social Media Storytelling: An Overview of Tactics and Techniques

Stephanie Cude | Digital Content Manager

Page 2: Social Media Storytelling: An Overview of Tactics and Techniques

HowtoTellYourPort’sStorybyUsingSocialMedia:Whatarethelatesttrendsandtechniquesformanagingyoursocialmediapresence?

Page 3: Social Media Storytelling: An Overview of Tactics and Techniques

PartOneAnoverviewofcurrentsocialmediatrends,techniques,andmanagement

Page 4: Social Media Storytelling: An Overview of Tactics and Techniques

StorytellingonSocial

• 2-waycommunication

• Digitalisversatile

• ROIvs.KeyPerformanceIndicators(KPIs)

• Transparency/Accountability

Page 5: Social Media Storytelling: An Overview of Tactics and Techniques
Page 6: Social Media Storytelling: An Overview of Tactics and Techniques

ManagingPresence

qEditorialcalendarqAdgoalsthatservebusinessobjectivesqKeepitfreshqForgetdesktoprightrailqAdoptnewfeaturespromptlyqUrchintrackingmodule(UTM)codesqBewaryoffocusingtoomuchonreach

Page 7: Social Media Storytelling: An Overview of Tactics and Techniques

Source:Hootsuite

EditorialCalendarExample

Page 8: Social Media Storytelling: An Overview of Tactics and Techniques

MetricsPreview

AdGoals UTMCodes

Page 9: Social Media Storytelling: An Overview of Tactics and Techniques

TrackingwithUTMCodesAquisition >Campaigns>AllCampaigns

GoogleAnalytics

Page 10: Social Media Storytelling: An Overview of Tactics and Techniques

AudienceBreakdown

• Facebook• 82%adults18-29• 79%adults30-49• 77%ofonlinewomen• 66%ofonlinemen

• Twitter• 32%adults18-29• 29%adults30-49• 21%ofonlinewomen• 25%ofonlinemen

• Instagram• 55%adults18-29• 28%adults30-49• 31%ofonlinewomen• 24%ofonlinemen

Page 11: Social Media Storytelling: An Overview of Tactics and Techniques

PartTwoApplicationof trends and techniques

Page 12: Social Media Storytelling: An Overview of Tactics and Techniques

TellingOurPort’sStory

Page 13: Social Media Storytelling: An Overview of Tactics and Techniques

GoalsandChallenges

Misconceptions

CommunityConnectivity

EconomicRelevance

EnvironmentalImpact

MobileAudience

Swift Scrolling

Shorter:TimeonScreen&ScreenSize

Page 14: Social Media Storytelling: An Overview of Tactics and Techniques

Strategies&Tactics

• Cultivatelocalpartnerships

• AdminSummerMovieSeriesonCCRITFB

• Buildcampaignwebsite

• Trafficflow:

• Changecreativeatleasteverytwoweeks

SocialPMOPWebsite

PortWebsite

Page 15: Social Media Storytelling: An Overview of Tactics and Techniques
Page 16: Social Media Storytelling: An Overview of Tactics and Techniques
Page 17: Social Media Storytelling: An Overview of Tactics and Techniques

Results

• 1,001% increaseinpagelikesduringcampaign

• 2,589 averagemonthlywebsitesessionsforpeoplemoveourport.com duringcampaign

Page 18: Social Media Storytelling: An Overview of Tactics and Techniques

Results

13% increaseinmonthlywebtrafficforportofcc.com,yearoverlast

2,862% increaseinpeopletalkingaboutPortCorpusChristionFacebook,yearoverlast

Hashtagadoptionthroughoutcommunity

Page 19: Social Media Storytelling: An Overview of Tactics and Techniques

HashtagAdoption

Page 20: Social Media Storytelling: An Overview of Tactics and Techniques

PartThreeSocial media trends, tactics, and strategies to consider

Page 21: Social Media Storytelling: An Overview of Tactics and Techniques

Applications– MovingForward

• Video• Optimizeforsilentviewingonmobileforauto-play• HostonbrandedYouTubechannel

• Snapchat• For$5/daygetacustomgeofilter foryourevent• Earlyphase,stillironingout

• Instagram• Cross-promotionthroughFacebookAdsManager• Carouselads

Page 22: Social Media Storytelling: An Overview of Tactics and Techniques

ApplicationsMovingForward

• Facebook• Canvas• Customaudiences• Newvideoinsights

• Motioninimages

• Twittercharacterlimit

Page 23: Social Media Storytelling: An Overview of Tactics and Techniques

THANKYOU!STEPHANIECUDE|[email protected]


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