social media strategies and social marketing
DESCRIPTION
How to move your business to next level using social media and through Social Marketing. Business partner, Internet marketing, Internet Network, Marketing and Advertising.TRANSCRIPT
Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.
Conversational media are Web-based applications that make it possible to create and easily transmit content in the forms of words, pictures, videos and audios.
What is Social Media
Social media networking sites are low-cost or no-cost marketing tools for your business or brand.
Using these platforms facilitates the building of networks/communities and allows conversations. This relationship-building process encourages trust and increase confidence in your services or products.
Social media marketing is two-directional giving businesses feedback on how to improve their products or offerings.
Why Use Social Media?
Implement marketing strategies which leverage the major social networks and smaller niche sites.
There are many techniques you can use with LinkedIn, Face book, and Twitter.
So What Can Business Do To Market Themselves
I already havea web
site… isn’t that
enough?
Start out small Clearly define your marketing objectives Select your target market Assess your capabilities and know-how Execute your online strategy Measure your effectiveness Most importantly, experiment!
Tips For Using Social Media
Facebook – Highest advertising revenue of all social media sites; ideal for FMCG, lifestyle, apparel and luxury brands to build presence and advertise on
Twitter – Favorite rant corner for most consumers; micro blogging feature takes away the pressure to be compelling or grammatically correct
LinekdIn – Must for serious businesses and companies looking to mine data, manage knowledge or be ‘thought leaders’
Blog – Still in flavor for serious or lengthier communication; great for SEO
Pintrest – Ideal for a design, art and pre media agencies
Top Social Networks for Business
Build your connections and continue to maintain relationships with your contacts. Start a LinkedIn group that is based around your products or services.
Facilitate discussions within your group and pay attention to all feedback.
Conduct LinkedIn polls to gather more information on your contacts Market your company in the Summary section on your profile.
Add your company website, Twitter ID, and Facebook fan page links to your profile.
LinkedIn Strategies
Follow people and build your network of followers. Generate interesting and relevant content to keep your followers engaged.
Send a few tweets out every day to keep your audience informed.
Follow and monitor your competition. Retweet other people’s messages, and they will
often return the favor.
Twitter Strategies
Create a business fan page and invite people to become fans.
Continually post information and interesting content relating to your products or services Have your tweets feed into your Facebook wall.
Provide links to your company website and Twitter ID.
Insert Facebook badges on your company website and encourage visitors to become a fan and follow you on Facebook.
Promote page with Facebook Ads.
Facebook Strategies
Develop online presence and digital footprint. Create networks, build relationships, trust, and confidence.
Nurture and maintain relationships. Start a conversation and keep it going.
Listen to your audience and acknowledge their concerns and praise.
Continually monitor and update your social sites.
Social Media Strategy
Broadband cellular 3G &4G networks bring new meaning to accessibility of social media and social networking.
Again people today are highly mobile in their communications.
Always increasing online speed helps to connect even YouTube.com videos to smart phone technology.
Social networking available in all devices
Marketing –Works because almost every brand has a section of target audience online today
HR – Great for identifying and engaging with talent directly.
Creative – Sharing enables art, copy and design teams to get new ideas, learn new things and experiment
Operations / Strategy – Sites like LinkedIn help in connecting with domain experts who can share valuable strategic insights
Business Development – B2B companies can use professional networking sites to connect with prospective clients
Social Media For Business Functions
Important facts for businesses: 36% of all social media users have posted about a
brand or product at some point of time 61% of all social media users are willing to give
feedback about brands on social networks 42% of social media users have had at least one
direct conversation with a brand on social networks
85% of users were never contacted by a company or brand despite posting a negative review about it
82% of these people stopped doing business with the brand in question as a result
Social Media Facts
The Social Media Landscape
Not all online strategies will be effective for all business types
It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness
Social Media Disclaimer
Getting Started or Support –
Muthu Natarajan
www.msquaresystems.com
Phone: 212-941-6000
Support & Partner