social media strategies for small businesses
DESCRIPTION
Some insights on how to build a social media strategy for a small business who has yet to start or recently started but still not sure on what to do.TRANSCRIPT
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Social Media?Getting the most out of your social media marketing.
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Joe RobensCreative Technologist, IT
warrior and corporate disruptor.
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Who is using social media currently?
http://www.socmedsean.com/
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6 steps to Social Media!4
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Basic Social Media Strategy1. Where is your
community?
2. What is your message?
3. What are your goals?
4. What are you offering?
5. Set limits.
6. Launch, wait & tweak.
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1. Where is your community?
You already know your demographics you’re one step closer.
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• What type of customers are you looking for?
• Where are your customers?
• What are your customers talking about?
If…
With Social…
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2. What is your message?
You already know your customer needs you’re getting there.
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• Do your customers have problems/issues?
• Do you have a unique selling proposition (USP)?
• Can you communicate your USP more effectively and address customer problems/issues?
• Can the use of social media fix problems?
If…
With Social…
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3. What are your goals?
You already have business goals you’re partially there.
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• Do you know why you are using social?
• What will your business gain (quantify)?
• What counts as a conversion and can you turn those into profits?
If…
With Social…
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4. What are you offering?
You already have offerings you have a launching pad.
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• Do you have offerings that will help/entertain/interest your community?
• What sort of content will you create?
• When curating content, what works for getting customers aligned to your goals?
If…
With Social…
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5. Set Limits.
You are checking emails everyday then just add social.
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• How much time/money can you dedicate to social media?
• Which platform(s)?
• What content works where and frequency?
• What measures can you put in place?
If…
With Social…
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6. Launch, wait & tweak
• Set a time limit. Realistically this is in months.
• Stick to your strategy.
• Tweak it based on the insights gained in that time.
• Repeat.
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Recap• Start small.
• Be consistent.
• Follow the engagement rules.
• Use apps that help manage your time.
• Don’t be a robot.
• Don’t let it consume your time.
• Meet your goals first, then set tasks.
• Don’t give up!
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Questions?
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Thanks :-)
http://showboatmedia.com.auhttps://www.facebook.com/showboatmedia
http://au.linkedin.com/in/joerobens/
@joe_robens