social media strategy
TRANSCRIPT
Social Media Clinic
Tuesday, November 12, 2013
Social Media
StrategyConsiderations
Presenter:
Erika L. Forsythe 1
Objectives?
On-line presence.
So,you want to use social
media tools to market
your product or service to
your audience?
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
Target Audience
Demographics
Gender?
Age?
Income?
Education?
Industry?
Purchase habits?
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
2
Social Media Demographics
5
35 – 54
No Kids/6 Figures
65% male
College Educated
Business Connect
67% 18 – 29
46% growth
45 – 54
Women more
active
18 – 29
Urban
Education level
varies
African American
Social Media Demographics
6
54% Female
67% < 35
48% College
67% No Kids
Less Parents
72% Female
Grad Educated
18-50
Caucasian
Rural
70% Male
Single
Well Educated
Techies
Resources: Know How
LeadStrategist
Community Manager
Content Manager
Analyst19
Map
to goals
Develop
content
Publish &
Converse
Measure
Results
Recap
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
Place Photo Here,
Otherwise Delete Box
20
How often should you post on your Facebook pages?
Jan Rezab
http://www.socialbakers.com/blog/147-how-often-should-you-post-
on-your-facebook-pages
How to Create a Social Media Strategy
Rachel Strella
http://socialmediatoday.com/rachel-strella/679466/how-create-social-
media-strategy
References
21
Secret Social Marketing Tips: Best Post Frequency
SocialBakers
http://www.socialbakers.com/blog/882-secret-social-marketing-tips-
best-post-frequency
How to Get Employees to Embrace Social Media
Stephanie Shkolnik
http://www.socialmediaexaminer.com/develop-your-internal-social-
media-structure/
References
22
Social Media Network Demographics: Where Should Your
B2B Start?
Sam Lowe
http://smallbusiness.yahoo.com/advisor/social-media-network-
demographics-where-b2b-start-174410029.html
Social Media Overload
a.s.a.p.r. Integrated Marketing
April 2012 Newsletter
References
23
How to Determine Which Social Media Network Fits Your
Business
Jayson DeMers
http://www.audiencebloom.com/2013/05/how-to-
determine-which-social-media-network-fits-your-
business/
References
24