social media strategy for business presentation 220512
Post on 21-Oct-2014
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DESCRIPTION
Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about?These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively.This presentation covers:• Social Media - a new communications and marketing opportunities for your business• What social media tool is good for what?• Considerations and implications of implementing social media for business• Developing a social media strategy to suit your business needsTRANSCRIPT
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vanguardvisionsconsulting.com.au
Allison MillerSalisbury Business & Export Centre
22 May 2012
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What is ‘social media’ and how are you using it?
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Is social media a fad?
http://www.youtube.com/watch?v=0eUeL3n7fDs
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How do you navigate the social media avalanche?
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What should we look at first?
Facebook?Twitter?
LinkedIn?YouTube?Blogging?
Others – SlideShare? Flickr? etc
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facebook.com
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twitter.com
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linkedin.com
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YouTubeFacebook
youtube.com
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http://www.youtube.com/watch?v=5YGc4zOqozo
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http://www.youtube.com/watch?v=bot4DrSiQQE
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Blogging
Image: 'Blogging For Dummies' http://www.flickr.com/photos/19348052@N00/251789400
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wordpress.com blogger.com
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Others
slideshare.net flickr.com
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What are people saying about your business?
Who’s interacting with you online?
When should you be concerned?
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google.com/alerts
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google.com/analytics
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What should you do?
Up/Cross - Sell
Special Offer
Case Manage
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What are the implications?
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Resourcing?Security?Privacy?
Social Media Policy?IP?
Digital sovereignty?Others
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Is it all worth it?
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Volume
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Reach
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Engagement
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Influence
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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Share of Voice
Images from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
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What are you going to do about getting started?
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How do you manage it all?
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hootsuite.com tweetdeck.com
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vanguardvisionsconsulting.com.au
Allison Miller0400 732 270
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