social media strategy for pakistani journalists
DESCRIPTION
Tips and best practices for journalists on social media, aimed at journalists in Pakistan. Given via the International Center for Journalists.TRANSCRIPT
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Strategy and Social Media
Mandy Jenkins, @mjenkinsICFJ
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Get Social
Building a social network for news
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8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
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8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
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8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
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8 Simple Rules of Social Journalists
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
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8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
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8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
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8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
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8 Simple Rules of Social Journalists
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out
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Twitter for Journalists
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Not just what you had for breakfast...
• Drive traffic to your content• Monitor the people you cover • Crowdsource stories by asking for info • Quickly find witnesses, info• Live report from the scene of a news event
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Powered by followers
You follow
They follow
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Who you should follow
• Your competitors (bloggers too)• People in your field of interest/beat• Popular people in your local Twittersphere• Those who reply to you• Those who re-tweet, share your links
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Finding who to follow
• By subject/location: Twellow.com, Wefollow.com
• Muckrack.com (for finding journalists)• Look at others’ follows/followers• Spy on Twitter lists • Listorious.com
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Basic etiquette
• ALWAYS shorten long links
• Say what the link is
• Re-tweet, don’t re-write
• Don’t tweet like a robot
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Got Tweeter's Block?
• Ask for info/feedback from followers
• Re-tweet tweets you like
• Tweet what you’re reading
• Jump in on other conversations
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News Watch & Research
• Trends: What people are talking about• Keyword searches• Reliable tip network
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Local Twitter Trends
http://trendsmap.com/local/pk/islamabad
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Trendsmap.com
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Keyword searches
Search.twitter.com
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Search.Twitter.Com
• Search by keywords, location, time• All public tweets• Also can be done in desktop, mobile apps
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Watching news everywhere
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Building a Tip Network
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Getting tips in
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Watching for unintentional tips
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Asking for help
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Beyond 'Just Friends'
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Profiles vs Pages
One account for everything
Targeting updates to friend lists
Subscriber-only option for non-friends
No analytics
Totally separate accounts
Excellent analytics
No ability to send Messages
Might feel weird
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Following Without Friending
• Debuted mid-September
• Share with people who aren't friends
• Follow updates of those you aren't connected to
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Optimizing your profile/page
• Publicly identify yourself, where you work and what you do
• Be easy to find, set up a vanity url at facebook.com/username
• Tweak all privacy settings to your liking
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Target updates
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Public Updates
• Crowdsource your stories
• Share behind the scenes photos and insights with readers
• Ask questions/solicit feedback
• Post your stories and those you're reading to generate discussion
Be yourself!
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Wording Matters
• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone +18%
% more feedback over averageSource: Facebook
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Images Matter
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Google Profiles
If you have a Gmail account, you have a profile. Make it sparkle.
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Google+
Much of the functionality of Facebook profiles
Hangouts: Live video chats with groups, can be public or private
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Only professional contacts
Stand-in for a resume online
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Google Alerts
Know what's out there - and respond
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Set up your alerts
google.com/alerts
Eliminate results from your company site:
"first last" -yoursiteurl.com
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Questions?
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Mandy Jenkins
Twitter: @mjenkinsZombieJournalism.com
Find these slides at:slideshare.net/mandyjenkins