social media strategy: how much time does a good strategy take?
DESCRIPTION
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.TRANSCRIPT
How much time doessocial media take?
The short answer ...
12 hours per week
The longer answer ...
A good social mediastrategy involvesthree parts
1. Plan2. Implement3. Measure
Then repeat. Weekly.
What Planning Looks Like
Awareness
Sales
Loyalty
Choose a focus
GrowthLikes
ClicksConversions
EngagementInfluence
Identify success metrics
What ImplementingLooks Like
How we create
What Measuring Looks Like
Chart your key metrics
Discover opportunities
Even more: bit.ly/smmtime
Sources:Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske