A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

2

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

3

What approaches or styles are available to effectively blog?

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

4

Top tips to help you complete your blog?

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

5

Marinating a great idea to blog?

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

6

The Bull#@*^ Flag

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

7

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

8

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

9

MODULE 1: LISTEN TO ENGAGEKeys to the Conversation Economy

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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The Meaning

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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The Meaning

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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The Meaning

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

13

The Meaning

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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It’s A Process – Not An Event

-

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

15

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

16

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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Reference: Alexa 500, 08 Sept 2011

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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VS.

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

20

Get in on every social network

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

21

Social Media doesn’t work!

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

22

Anyone can succeed at free social media

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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The Ronco Rotiserrie…set it and forget it!

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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Social Media will replace _________________

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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Social media can’t be measured!

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

26

Views + Fans + Likes ≠ Sales

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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• Listen• Respond• Give• Be honest• Like your followers• Currency

• Be a robot• Sell. Sell. Sell.• SPAM• Abandonment• Social media without

content!!!!

YES

NO

A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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A d v a n c e d S o c i a l M e d i a S t r a t e g i e s | U n i v e r s i t y o f M e m p h i s | E r i c B r e y , P h . D .

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Next WeekItem Task

1. Watch the Module 2 – The Social Age video provided at professorbrey.com on social commerce

2. Read Groundswell: Chapter 13. Read Groundswell: Chapter 34. Read through the links that have been provided on the new realities of the social media age within business. Keep this

information in mind as you move forward in completing the weekly assignments.

5. Social media is quickly becoming a very important, and visually referenced, medium in the world of business, journalism, communications and just about every other field where communication is a component. That being said, identify the best visualization (chart, graph, pictograph) that shows the complexities and/or interrelationships that social media can impact. Once you have found this visualization, direct message/mention me @professorbrey a copy of the image or the link to that image with a short description.

6. Further establish your online presence by creating your Gravatar within Wordpress (adds pictures to everything that you do) along with signing up for a Delicious account (to show people what your favorite websites are). Within Delicious, make your Wordpress homepage your first bookmarked website.

7. To continually build upon your online presence, you will need to link several applications to increase the quality of content displayed on your Wordpress page. Using the Widgets feature, you will need to include a personal image (using the Gravatar feature), your Twitter feed, blog archives, recent posts and your Delicious bookmarks. When you post these on your page, use both the side and bottom margins to place the related information where you feel is most appropriate.

8. Clean up all of your professional social media accounts and fill in all related information. That means, making sure that all available form fields are completed and all professionalism attributes are taken into consideration. Remember, in many instances this information will introduce the world to you so it is important that it truly represents who you are (hint: you wouldn’t put the same thing that I would, so be yourself but be professional). This will include Facebook, Twitter, Wordpress Gravatar, Delicious, Facebook, YouTube and Slideshare.

9. Once you have completed all information within this various sites, send me an email with links directly to each of your sites.