social media strategy presentation - engaging your tribe (module 7)
DESCRIPTION
Engaging Your Tribe (Module 7) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.TRANSCRIPT
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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/user/TheProfessorBrey
/in/professorbrey
/Professorbrey
@professorbrey
MODULE 7: ENGAGING YOUR TRIBE
Building Engagement – Old-Fashioned Style
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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But Who’s Listening?
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Communit
ies
Monitoring
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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WHY?
• What you stand for• Understand the buzz shift• Save money – increase
responsiveness• Sources of influence• Manage the PR crisis• Generate new
product/marketing ideas
A Plan:• Experienced
support• Interpret
and integrate information
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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• Viral video
• User-generated content
• Join the blogosphere
• Create a community
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Janil Askew
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Michelle Ulrich
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Eric Wardlaw
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Growing Your Tribe
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Tribal Understanding
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Do You Want…A Brazilian Tribe
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Craig Cerrito
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Why Askew
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Allanna M. Rolli
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Michelle’s Tweet
Absolutely Crazy?
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Stephanie’s Tweet
Does She Really Know?
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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Social Media: Defined
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Advanced Social Media Strategies | University of Memphis ProfessorBrey.com
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NEXT WEEK
QUIZ #2