social media strategy presentation – the darkside (module 8)

Advanced Social Media Strategies | University of Memphis ProfessorBrey.com


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/user/TheProfessorBrey

/in/professorbrey

/Professorbrey

@professorbrey

MODULE 8: THE DARKSIDEUnderstanding and Addressing Social Media Negatives


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IndifferenceThis social media thing isn’t that big

of deal, at least for me

DenialIt’s not that important, I mean how is

the computer going to impact me – I’m actually real!

Anger & PainDamn it, are you serious – this stupid thing is not going away. What’s the

point?

BargainingOh, Mark Zuckerburg – if you would only take down Facebook I would do

anything for you - anything!

DepressionThis is going to kill me, sitting here and talking with my new ‘friends’ (people

who I don’t know, never met)

Deconstruction Alright then, so how is social media thing going to help me, how an I use it

AcceptanceThis social media thing, is going to make

me a killing. My new yacht is named “Facebooked”

Social Media Grief Model


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Stephanie Brown

http://www.youtube.com/watch?feature=player_embedded&v=LA1636t7mI4%23!


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Alanna Rolli


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Madison Sites

http://www.youtube.com/watch?feature=player_embedded&v=6V8PElx61Vo


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Bryant Warren

http://www.youtube.com/watch?feature=player_embedded&v=6fWfaEGSlGs


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Baby Seat to Minivan


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JUMPING THE SHARK


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Types of Complaints

• Problems• Criticism• Warranted attack• Trolling & spam


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Reputation Management

• Online personal information– 44%/33%/25%/20%

• Change privacy settings– 71%/-/55%

• Delete unwanted comments– 47%/29%/24%

• Remove name from photos– 41%/24%/18%


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Don’t Ignore

• Last’s forever• Can be found by anyone• Cumulative scores• Waiting = Hiding


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Handling Complaints


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Madison Sites

http://madisonsites.wordpress.com/


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Mike Walter

http://mwalter86.wordpress.com/most-recent-blog/


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Michelle Ulrich

http://michelleulrich.wordpress.com/


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Is Mr. Carter Alright?

http://cliffcarter.wordpress.com/


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• The current status

• The problem

• The variables

• The solution

#SMCE


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NEXT WEEKItem Due Date Task

1. Friday You are required to populate your Delicious account with 25 Social Media websites that are relevant in the world of business. These sites will need to be informational in nature (read: they cannot be links to application websites or general news publications). I would encourage you to include at 5-7 sites that are specific to your area of interest. Once completed you will need to direct Tweet me your bookmarked sites.

2. For those of who have not completed it, ensure that your Delicious bookmarks are available on your Wordpress site. There is a Delicious widget that will allow you to post this on your site.

3. Monday Watch the Module 9 – Internal to External video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss which of the suggestions she provides is the most relevant for handling negative people and why you believe that to be true (be thoughtful in your post).

4. Monday Read Socialnomics, Chapter 7

5. Monday Read through the links that have been provided on the dark side within social commerce. Keep this information in mind as you move forward in completing the weekly assignments.

6. Monday You will need to Tweet at least (3) social media pertinent tweets throughout the week using the #SMCE tag. Tweets should include links to relative information/stories/blogs or any other type of created content in the world of social media & commerce. Remember, you are required to tweet 25 times throughout the course of the semester so more is better.

social media strategy presentation – the darkside (module 8)

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