social media strategy template
DESCRIPTION
A template to help you put your Social Media strategy and campaign together. Lets you control your social media rather than it controlling you.TRANSCRIPT
Social Media Strategy.
It’s
all i
n th
e pl
anni
ng
This is a strategy for those starting out, or thosewho want to organise the way they use SocialMedia.
Remember Social Media are the sites you use,Social Networking is how you use them.
Why do I need Social Media?Pick 5 top reasons you need Social Media
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Who are my audience?Pick 5 top audience groups (There may only be one)
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What do I want to tell them?Pick 5 top Messages you want to get out
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How am I going to tell them?Pick 5 top ways you are going to use
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What content am I going to create?Pick 5 top types of content you will use
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How often am I going to post?Pick 5 top moments in a day or week you will post
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What social media is availableA list of the top media sites available to you.
There are many to suit your niche. Check out the websites for a full list.www.en.wikipedia.org/wikilist_of_social_networking_websiteswww.prelovac.com/vladimir/top-list-of-social-media-siteswww.traffikd.com/social-media-websites
www.facebook.com www.linkedin.com
www.stumbleupon.com www.digg.com
www.twitter.com www.tumbler.com
www.reddit.com www.myspace.com
www.friendster.com www.delicious.com
www.orkut.com www.classmates.com
www.youtube.com www.wordpress.com
www.bebo.com www.meetup.com
Which social media sites will I use?Pick 5 top sites that will be useful to you
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How am I going to measure the impactTools available to measure impact
Again there are many tools available – here are some.Insight (within facebook)
Google AnalyticsGoogle AlertsFeedburner
BacktypeSproutsocial
Blog CommentsNumber of fans/likes/visitors etc.
TweetburnerKeyword rank checker
Which tools am I going to use tomeasure my successPick 5 top tools. (You may only decide to use one)
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Who is responsible for my SocialNeworking?Pick the person/people taking responsibilitye)
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What Now?5 things you need to do now.
1 – Join the social media sites you have identified.
2 – Be consistent with posting updates, status and comments.
3 – Organise when in the day you are going t send your postings.
4 – Fill in all your profiles with pictures of you or you logo if a company.
5 – Remember that Social networking does not make you money, but building relationships does.
How to simplify your postings.sites to help you.
1 – Hootsuite.com – free to use, however only a limited number of sites can be added to your account. You can schedule when postings go out.
2 – Onlywire.com – free to use at a basic level, can upgrade to paid account. Ability to schedule your postings when and to who.
3 – Buffer.com – sends out twitter and facebook posts for you and comes up with new ones if your mind goes blank or you have nothing to say.
4 – Post Planner through facebook
5 – Sendible – does cost but useful if you are going to post lots on a regular basis.
Tips for Facebook
Face
book
Make sure you have a personal profile upInclude links to your blog or website within your profile
Hide your friends listHave a personal picture in your profile
Set up a fan page for your business/organisationLike those pages that will help you and share information
To remove annoying adverts use – Facebook: CleanerDon't advertise on facebook, use it to raise awareness
Let people know what you and/or your company is doingEngage with other users and connections
Be consistent in your engagementAdd Facebook to your Hootsuit or equivalent account
Tips for Linkedin
Link
edin
Join Linkedin and complete the profileGive as much information as you feel comfortable with
Add Linkedin to Hootsuit or equivalent accountLink your facebook, blog and websites to your profile
Complete at least 75% of your profileHide your groups list
Join relevent groups – it's not about numbers, it's about qualityJoin in discussions
Start your own discussionsTalk to at least 2 groups every day
Add value to other discussionsGenerate updates consistently
Build your contacts by sending personal messages
Tips for Blogs
Blog
s
Tips for BlogsSet up your blog sites
Decide on the subject you are going to blog aboutBe consistent with new information
Give added value within your articlesLink your blog to your other sites and Social media sites
Share your blog with as many people as possible
Platforms
Platf
orm
s
Social Networks – Facebook, Twitter, Linkedin, Youtube
Social Bookmarketing – Digg, Delicious, Stumbleupon, Reddit, Mixx
Video Sharing – Youtube, Vimeo, Google Video
Blogging – Wordpress, Tumblr, Blogger, Posterous, SquidooManagement tools – Hootsuite, Tweetdeck, Seesmic, Onlywire
Photo sharing – Facebook, Flickr
Remember
Rem
embe
r
Build your communityEngage with your community
Target your communityConnect with leaders in your industry
Be consistent - Update regularlyDo not overload with promotional material or advertising
Create useful and relevant contentTrack how your content is being received
Note what you need to learn next and look for experts to helpyou.
For further information or help contact:Bev [email protected]://www.communityengagement.co.ukhttp://www.3rdsectortoolbox.com
Facebook http://www.facebook.com/notforprofitsocialfunding