social media strategy top sources of new members for groups - besegal
DESCRIPTION
This dashboard shows the biggest sources of new members for the Haverford College Worldwide Alumni Group on Linked In. It totals about 1,900 members as of April 2011. That's about 14% of all living alumni. Since founding the group in 2007 I've asked each member how he or she found out about it. I then grouped the answers into narrow categories and then broad categories.TRANSCRIPT
E•S•Q Unlimited -- Analysis • Insight • Action! Ready for social media science; not snake oil? Want to go from data to action?Call or email Bruce E. Segal • 610-667-8188 • [email protected]
* Dbd: The Biggest Sources of New Members For Linked In Groups are Word of Mouth & Linked In's EffortsAnalysis:• Blue lines for Word ofMouth marketing & LinkedIn's Searchable GroupDirectory show how quicklygroups grow via organicgrowth & passive marketing efforts -- steady growth. (Note exception for W.O.M.in early years.)• Green lines for activelyundertaken campaignsshow big spikes up thatpunctuate steady slopes.Spikes show effect of campaign launches; emailfrom college to alumni, LIemail recomending groups,or LI launches group recson profile pages.Insights & Actions:• Passive marketingcampaigns work & deliver steady flow of new members.• Active campaigns work &deliver jolts of new members.• For best success, must domore than occaisionalactive campaigns; must runthem regularly.
Source Broad CategoryUnidentifiedBES Campaigns
Unidentified W.O.M. BES Campaigns LI Directory (Passi.. LI Active Efforts Bi-Co CDO Efforts Sub Group Efforts HC & BMC Efforts
1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010 1960 1970 1980 1990 2000 2010
0100200300
Class Size
0%1%2%3%
% of Tot. Memb
ers
0.1%
1.9%Grey scale is in exact ratio to Orange scale = 10k:1
0.1%0.7%
Grey scale is in exact ratio to Orange scale = 10k:1
0.0%0.2%
Grey scale is in exact ratio to Orange scale = 10k:1
0.1%0.2%
Grey scale is in exact ratio to Orange scale = 10k:1
0.0%0.2%
Grey scale is in exact ratio to Orange scale = 10k:1
0.0%0.3%
Grey scale is in exact ratio to Orange scale = 10k:1
0.0%0.1%
Grey scale is in exact ratio to Orange scale = 10k:1
0.0%0.1%
Grey scale is in exact ratio to Orange scale = 10k:1Both LI's & The CDO's Promotion Efforts Are Aimed at Recent Grads for The HC & Bi-Co Groups11/1/07 2/1/08 5/1/08 8/1/08 11/1/08 2/1/09 5/1/09 8/1/09 11/1/09 2/1/10 5/1/10 8/1/10 11/1/10 2/1/11 5/1/11 8/1/110
50100150200250300350400450500
Culm Count of G
roup Members b
y Source
HC & BMC EffortsSub Group EffortsBi-Co CDO EffortsBES CampaignsLI Directory (Passive)LI Active Efforts
W.O.M.2/11/11: LI hides email addrs. So BES requires email & source info.H.C. Source of Members Over Time
Active/Passive MarketingActive MarketingPassive MarketingSource BroadCategory Source Category # of Mbr % of TotalW.O.M. W.O.M.LI Active Efforts LI Active EffortsLI Directory (Pass.. LI Directory PassiveBES Campaigns BES Personal InviteBES HC Group CampaignsBi-Co CDO Efforts CDO EffortsSub Group Efforts W.O.M.Sub Group EffortsHC & BMC Efforts HC EffortsBMC Efforts
46.8%461 14.1%139 13.9%1373.3%6.2%3261 7.6%756.3%0.2%6220.4%1.1%411
HC Members: Source-Groups & Broad-Groups
0.2% 46.8%% of Total Group