social media summer reading list
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© Copyright IBM Corporation 2011
May, 2012
Your Summer Reading List:Six books to help you understand and excel at your social media job
Gadi Ben-Yehuda, Social Media DirectorIBM Center for the Business of Government
@GBYehuda© Copyright IBM Corporation 20112
Book One: Bowling Alone
Key Concepts: Bridging, Bonding,
Dark Side of Social Capital
@GBYehuda© Copyright IBM Corporation 20113
Book Two: Connected
Key Concepts: Online and offline behaviors are related
Different online personality types: Trolls, Free-riders, Cooperators, Punishers, Nodes
@GBYehuda© Copyright IBM Corporation 20114
Book Three: The Shallows
Key Concepts: Social media isn’t just way of sharing what we think, it’s a way of thinking. This can have positive and negative consequences.
@GBYehuda© Copyright IBM Corporation 20115
Book Four: True Enough
Key Concepts: Consumers of social media have biases, much the same as media outlets do, that lead them to engage in “selective exposure” and “selective perception.” There are, however, ways to surmount those hurdles. Specifically:
1. engage people as part of networks,
2. include network nodes as part of the conversation (harking back to Connected)
3. listen at least as much as we talk,
4. have as much data as possible,
5. develop a deep and wide network,
@GBYehuda© Copyright IBM Corporation 2011
Book Five: Cognitive Surplus
Key Concepts: People have a lot of time and talents that they are willing to devote to personal, communal, public, and civic projects. Further, they respond to a few non-monetary incentives, including fulfilling their desire for: competence, connection, meaning, and recognition.
@GBYehuda© Copyright IBM Corporation 20117
Book Six: Reality is Broken
Key Concepts: We can engineer better outcomes for programs if we understand the same motivations that propel gamers to spend the equivalent of 3 billion hours a week playing (and often failing) in video games.
All games feature: a goal, rules, a feedback system, and voluntary participation.‘
14 Fixes to ‘save the world,’ including
• Activate extreme positive emotions.
• Do more satisfying work.
• Find better hope of success.
• Strengthen your social connectivity
• Immerse yourself in epic scale.
• Seek meaningful rewards for making a better effort.
• Have more fun with strangers.
• Seek out more epic wins.
@GBYehuda© Copyright IBM Corporation 20118
Questions?
Gadi Ben-Yehuda
Twitter: @GBYehuda
G+: GPlus.to/GBYehuda