Michael ChandlerCaleb Heath

Seth McEntireJasdeep Singh

REFUGE COFFEE CO.

• 501c3 non-profit business• Clarkston, GA• Exists to serve the Global Community

in Clarkston

REFUGE COFFEE CO. • Makes Impact Through:• Coffee-related job creation• Job Training• Social Networking• Commerce

COMPETITORS – LOCAL

COMPETITORS – DOMESTIC/INTERNATIONAL

KEYWORDS COMPETITION

KEYWORDS COMPETITION

CHANNELS ANALYSIS • Facebook

• 1,000 Posts 3,000 Followers – 1,000 People check in• Instagram

• 1,000 Posts – 5,000 Followers • Twitter

• 1,000 Tweets – 650 Followers

KEYWORDS

Focusing on the truck campaign first instead of a generic coffee shop has

been very good for ranking on search engines

SOCIAL REVIEWS

• Facebook – 40 five star reviews• Google – 15 five star reviews • Yelp – 15 Five star reviews

WEBSITE

TRAFFIC

• Mobile avg views/day – 10• PC avg views/day – 150• All organic

SEO: IT’S IMPACT ON THE BRAND

WHAT IS SEO?•Search Engine Optimization•Process of affecting the visibility of a website or a webpage in a web search engine’s unpaid results•Often referred to as “natural”, “organic”, or “earned” results

WHAT IS SEO? (CONTINUED)• All major search engines such as Google, Bing and Yahoo

have primary search results.• Web pages and other content such as videos or local listings

are shown and ranked based on what the search engine considers most relevant to users.• The earlier, and more frequently a site or phrase appears in

search results lists, the more visitors it will likely receive from whatever search engine users.• In turn, these visitors can then, be converted into customers.

RECOMMENDATIONS

• Website • General Redesign • Work on backend• Videos are good

KEYWORDS

• 1 Help refugees Atlanta• 2 Atlanta refugee non profit • 3 Help Clarkston • 4 Coffee food truck• 5 Refugee Atlanta

SOCIAL MEDIA + REVIEWS• More cross linking – bring Instagram followers

to Facebook• More posts on twitter and less/day on

Instagram and Facebook• Customize posts to platform• More Videos• Encourage more people to review…. Maybe

not 5 stars• More Hashtags in each post!

THANKS!

Questions/Comments