Social Media Talk.,25/11/2010

Content

• Social media?• Why social media?• How can (can’t) we mine?• How can we measure the result?

“Social media is like teen sex.Everyone wants to do it. Nobody knows how.When it’s finally done there is surprise it’s not better”

Avinash Kaushik, Analytics Evangelist, Google

Social Media?

“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

WikiPedia

Social Media?

In contrast with traditional media (Mass Media): One way media,Social media is too ways media

Social Media?

Onewaycommunicatio

n

Conversation ready

Born even earlier than Mass Media: Since the beginning of human being, when men have conversations

Social Media?

Why social media?Elements of the communication process

Why social media?Easy to get feedback, reduce noise, real time help the receiver to understand the message

Why social media?Spread faster, larger than traditional media: Viral VS Oral, Word of Mouse VS Word of Mouth

Word-of-mouseWord-of-mouth

Why social media?Mass media is a kind of monopoly media: it belongs to publishers, reporters, broadcasters Social media belongs to everyone and many tools allow people to do that

Buy VS Earn

How can (can’t) we mine?Choosing channel (too many of tools)/ build your home source for media

How can (can’t) we mine?Up to date and stick with content: hot content/ contest/ question...to engage

How can (can’t) we mine?Choose right team to engage Don’t choose a Guru but a passion team

How can (can’t) we mine?Social Media is not ALL!

How can (can’t) we mine?Social Media can’t solve everything!

Bad product Traffic outside the community

How can (can’t) we mine?Remember: the key is conversation

How can we measure the result?Depend on Social services: Facebook insight/ Youtube insight/ GA…

Some last wordsListen

Some last wordsEngage

Some last wordsMeasure

Some last wordsStop thinking campaign, Start thinking conversation

Thank for your time!