social media, technology, and tenant engagement
DESCRIPTION
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.TRANSCRIPT
Social Media, Technology, and Tenant Engagement
SHSC & uknowa
@SHSC @uknowa #ONPHA
How many of you...
Topics
• What is social media?
• Why should we care?
• How can we use it effectively?
• Business
• Organizations
• Who I am• [email protected]• @uknowa
• Our product• www.uknowa.com
• Helping our contractors• Helping our community
uknowa good contractor?
Text
Merriam-Webster: Forms of electronic communication (as Web sites for social networking and microblogging)
through which users create online communities to share information, ideas, personal messages, and
other content (as videos)
Urban Dictionary: Participatory online media that utilizes the group to write and direct content, rather
than a read-only media. Allows for direct contact between participants.
The Big Picture More than just FB/Twitter.
Is it a Fad?
• Fulfilling the ‘community’ need• In 3 years...• AOL?• “Information indigestion”
Who cares?
•The ‘Twitter’ Joke
•Business Uses
•Thought expression
•Spreading Information
•Networking
•Personal Branding
•How about... work?
Out of Nowhere? Years to mass adoption
Danger & OpportunityThe Social Media Crisis
Why should we care?
• News
• Politics
• Movements
• Babies?
The Next Generation ... is a bit different.
Today’s Customer is
• Connected
• Internet and Mobile
• Search + Trust
• Online Search (>75%)
• Review Trust
• Expecting...
• Voice!
• Response!
Reputation Managmement
• Word of Mouth 2.0
• Coca-Cola + Mentos = ?
• You no longer own your brand!
• This is a good thing...
How do we do this?
• Business/Org ROI
• Increase revenue
• Increase efficiency
• Decrease costs
• Things to try
• How to measure
Tools of Engagement
• Networking
• Facebook, LinkedIn, Twitter
• News and Events
• Twitter, Google Reader, Pulse/Flipbook/Feedly
• Monitoring
• Google Alerts, Hootsuite
• Meetups and Organize
• Meetup, Eventbrite
• Customer Service
• GetSatisfaction
Measure
• Surveys
• SurveyMonkey, Facebook
• Quick Questions
• KISSinsights, GetSatisfaction
• Full Feedback
• uknowa, YourSay