Social Media: The Conversation of Success

Local Business is Relationships

Conventional Places to Network

•Business: Chamber, BNI

•Service Clubs: Rotary, Kiwanas, Lions

•Civic: Government, Volunteer, PTA

•Church

•Sports

What's this whole Social Media thing?

Social Media Isn't....• Advertising• Traditional Marketing• Web Page• Email

Definitions of Social Media:

"Social media defines activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio."

- www.creativemediafarm.com

Definitions of Social Media:

“Social media is the use of technology combined with social interaction to create or co-create value.”

- www.no2pen.com

Social Media Is....

146 Million active U.S. users - 50% log in every day

25 million active U.S. users - 8% of Americans

45 million active U.S. Users - one new member every second

2 billion videos viewed a day - 24 hours of video uploaded every minute

Rank: 23Penetration: 42%Users: 1.9 Million

Facebook Usage Alabama

Social Media Is Only For Young People. NOT!

• Millenials (18-35 years old) - 96% have already joined a social network - 350 billion dollars in spending power - Influenced by friends, not traditional advertising• BabyBoomers (47-65 years old)

- 41% have visited a social networking site - +55 Women fastest growing demographic on FB• Small Business

- 1 in 5 have incorporated Social Media in business

Social Media:

Personal Business

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Social Media Formula

Ask Yourself Questions

Market Analysis Questions:

• What differentiates my business from my competitors?

• What do I do better than my competitors?• What is the my most profitable customer

base?• What is my largest customer base?• How do my clients describe my services?

Social Media Questions:

• Where does my target audience congregate online?

• What tone do these sites convey?• Do these sites reflect my mission?• Do these sites require me to be an

active or passive participant?• Where do these sites fall short?

Where You Need To Be:

- Personal Profile- Company Profile

- Personal Profile- Company Profile

- Personal Profile- Company Profile

Option: Link Your Profiles

Personal: > >

Company: >(Consider Services Such As Ping.FM To Link All Accounts)

Grow Your Network:- Request Friend & Like• Check friends of most popular friends• Check Local & Friends Groups and Pages

- Follow• “Find People” Search: City/Town/Airport Code• Twellow.com – Check “Twellowhood”

- Invite to Connect• Search and Connect With Local Companies• Search and Connect with Local Groups

Engage:• Mine For Friends• Acknowledge Birthdays• Be Positive & Optimistic• Don't Be Loud• Participate In Discussions• Develop Expert Status• Connect Others• Cross Promote• 2nd Degree Business Promotion

Grand Bay Dental

Social Media Strategy:• Build an Identity• Build a Relationship• Share Information• Market the Practice• Increase Revenue

Grand Bay Dental

Benefits:• Improved Customer Service• Improved Customer Relations• Fewer Missed Appointments• Improved Dental Health• Revenue Growth

Grand Bay Dental

I DON'T HAVE TIME!!

15 Minute Social Media Schedule:

• 20% - Personal, Status Updates, Photos• 20% - Liking, Commenting• 20% - Disseminating News & Helpful

Information• 20% - Business Updates, Event

Promotions• 20% - Expanding Network

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Social Media Formula

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Social Media Formula

Mark Robertshttp://www.facebook.com/markrobertspr

http://www.twitter.com/markrobertspr

http://www.linkedin/in/markrobertspr

http://www.viewmarkcommunciations.com